Topic: Eurekster

SEO

Hakia Goes For “Quality” Over “Popularity”

If Hakia were using an automotive analogy, the site might be saying to Google, “We’re BMW, you’re Chevrolet.” The Hakia blog explains how the engine is taking a “quality” approach, trying to assess the credibility of sites in ranking them, together with the help of professional librarians. Hakia specifically discusses this in the context of […]

Google’s Marissa Mayer On Social Search / Search 4.0

VentureBeat has a nice Q&A with Google’s Marissa Mayer on how the search engine is considering using social data to improve its search results — what I’ve described as "Search 4.0" as a generational jump in my Search 3.0 article from earlier this year. Some highlights below:

Mahalo Adds The Social Graph To Search

Everyone’s been talking about how the social graph is the next evolution of search. Search 4.0. The next step forward after Search 3.0’s blended and personalized search. Today, Mahalo is taking that next step and adding a social layer to their search results. Jason Calacanis, Mahalo founder, says that the problem of search will be […]

Return To The Search Engine Shoot-Out

My colleague Chris Sherman briefly looked at the PC World ‘Search Engine Shoot-out’ article the other day, and I also mentioned it in my own weblog. I read through the article briefly, but something about it kept nagging me, so I wanted to go back and look at it in rather more detail. The more […]

The Impending Social Search Inflection Point

Search has changed. Online consumer information retrieval has reached another inflexion point – a shift from pure algorithmic search to social search. Searchers have become increasingly sophisticated, and basic algorithmic web results are getting diluted out of most mainstream search experiences such as Google, Yahoo, Microsoft, AOL and Ask. Search is not solved. At their […]

PreFound Relaunches, Tries To Rise Above Social Search Din

The term “social search” is kind of a catch-all category now for a range of companies that are bringing people back into the algorithm. Not only are these companies seeking to improve search results with humans, they’re trying to differentiate vs. Google from a marketing standpoint on that basis as well. Eurekster, ChaCha, Jimmy Wales’ […]

Eurekster Adds More ‘Wiki’ To Swickis

Eurekster, the social-vertical search engine, has introduced some new features that make its flagship product Swickis more social. Swickis are social site-search widgets. Eurekster has added “Q&A” functionality to Swickis and the ability for site users to add links directly into the site’s index. And you can now vote on the relevance of any result […]

Google Ramps Up Personalized Search

Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In turn, the growth of personalized search should have a dramatic impact on search marketers as the days of “same results, all around” eventually come to an end. For searchers, […]

Q&A With Stephen Baker, CEO Of Reed Business Search

Reed Elsevier is one of the largest, most influential publishers in the world, a powerhouse in the science and medical, legal, education and business markets. But the company also has a major online presence, with more than 1,000 web sites in just its business group. Last year, Reed Business decided to leverage this significant online […]

Wikiseek: Leveraging Wikipedia For Web Search, Poorly

The Wikipedia search engine has arrived — Wikiseek — but it’s not the Wikipedia search engine you’re thinking of. Wikiseek is completely different than the Search Wikia project backed by Wikipedia founder Jimmy Wales that I wrote about last month. Below, a look at the disappointing new service along with a revisit to how it […]

PPC

More Rounds In The “Is SEO Overrated” Debate

The "Is SEO Overrated Or Rocket Science" debate continues. Sigh. OK, I give up. I guess we have to have this every two or three years. All the arguments I’m reading, I’ve read (or made before). But maybe that’s healthy in an industry where you always have new people coming in. I’ll give you the […]

Eurekster Swicki Improvements

Eurekster have quietly rolled out some interesting improvements on their swicki system. Swickis are search engines created by individuals and used by groups which learn from their users and deliver more focused and targeted results. There are currently over 40,000 swickis in operation on websites and weblogs, with over 13,000 unique publishers, delivering 21,000,000 searches […]