SMX Social: Mahalo To Do Microformats, Search Wikia Adds Alpha 0.2 Features & More

News from the first day of our
SMX Social Media Marketing
conference. Mahalo is now doing microformats as a way to enhance its search
results and allow local businesses to be added to your address book. Wikia
Search has gone to "Alpha 0.2" with new features. And other conference coverage,
below.

Jason Calacanis of Mahalo, Jimmy Wales of
Wikia Search, and Steven
Marder of Eurekster all spoke at the end
of the day on our Social Search: The Human Challengers panel. Lisa Barone
provides live blogging coverage in her

Keynote – Social Search: The Human Challengers post at the Bruce Clay blog.

During that session, Jason shared that Mahalo is providing microformat
support.

Mahalo Adds Microformats from Mahalo’s Sean Percival covers how this works,
complete with screenshots. Check it out! See also further discussion
on Techmeme.

Also during the session, Jimmy Wales shared that Wikia Search has added
several new features as part of a new alpha release, one he dubbed "Alpha 0.2."
Wikia Search doesn’t seem to have news up yet on its own site, but
Wikia Search
Launches Major Enhancements to Search Alpha from CenterNetworks covers how
you can do things like preview pages and copy sections of them into search
results. You can also add related search terms to queries, add pages you think
should be added to a search result, and delete material you think doesn’t belong.

Scary, freaky? You bet — but Jimmy also covered how, like Wikipedia, the
history of all this can be seen, which potentially provides some self-policing.
Try the new features on the test site
here. And further discussion
can be found on Techmeme.

For other session coverage from the conference, see:

• 
  Social Media Marketing Essentials, BruceClay.com
• 
  Linkbait – Chumming for Traffic on Social Media Sites, BruceClay.com
• 
  Extra! Extra! The Social News Sites, BruceClay.com
• 
  A Marketer’s Guide to Social Bookmarking, BruceClay.com

We’ll also do a Day 2 post tomorrow with further coverage and add to it
anything we’ve missed. Also, you can keep up with live blogging both at the
Bruce Clay blog and via Twitter.
Yep, Twitter. Michael Gray is diligently
microblogging on our SMX twitter account.