SMX Social: Mahalo To Do Microformats, Search Wikia Adds Alpha 0.2 Features & More

News from the first day of our SMX Social Media Marketing conference. Mahalo is now doing microformats as a way to enhance its search results and allow local businesses to be added to your address book. Wikia Search has gone to "Alpha 0.2" with new features. And other conference coverage, below. Jason Calacanis of Mahalo, […]

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News from the first day of our
SMX Social Media Marketing
conference
. Mahalo is now doing microformats as a way to enhance its search
results and allow local businesses to be added to your address book. Wikia
Search has gone to "Alpha 0.2" with new features. And other conference coverage,
below.

Jason Calacanis of Mahalo, Jimmy Wales of
Wikia Search, and Steven
Marder of Eurekster all spoke at the end
of the day on our Social Search: The Human Challengers panel. Lisa Barone
provides live blogging coverage in her

Keynote – Social Search: The Human Challengers
post at the Bruce Clay blog.

During that session, Jason shared that Mahalo is providing microformat
support.

Mahalo Adds Microformats
from Mahalo’s Sean Percival covers how this works,
complete with screenshots. Check it out! See also further discussion
on Techmeme.

Also during the session, Jimmy Wales shared that Wikia Search has added
several new features as part of a new alpha release, one he dubbed "Alpha 0.2."
Wikia Search doesn’t seem to have news up yet on its own site, but
Wikia Search
Launches Major Enhancements to Search Alpha
from CenterNetworks covers how
you can do things like preview pages and copy sections of them into search
results. You can also add related search terms to queries, add pages you think
should be added to a search result, and delete material you think doesn’t belong.

Scary, freaky? You bet — but Jimmy also covered how, like Wikipedia, the
history of all this can be seen, which potentially provides some self-policing.
Try the new features on the test site
here. And further discussion
can be found on Techmeme.

For other session coverage from the conference, see:

We’ll also do a Day 2 post tomorrow with further coverage and add to it
anything we’ve missed. Also, you can keep up with live blogging both at the
Bruce Clay blog and via Twitter.
Yep, Twitter. Michael Gray is diligently
microblogging on our SMX twitter account.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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