SEO

SMX Social: Just What Did Calacanis Say About SEO & More Recaps

At our SMX Social Media
Marketing
conference this week, we had a great panel on the future of human
powered search. Jason Calacanis of Mahalo,
Jimmy Wales of Wikia Search,
and Steven Marder of Eurekster all took
part. Jason had some remarks on SEO that set off the
usual wave of upset.
But as I commented to those who weren’t at the panel, by the end of Q&A, Jason
— along with Jimmy Wales and Seven Marder — were agreeing about the usefulness
of SEO. It’s all down to the definitions.

Below you can hear Jason’s presentation yourself, then you can hear the Q&A
portion that covered search marketing and human powered search. Note that the
video production could be better. Hey,
I just got a Macbook — it’s
my first time playing with what it can supposedly do. Do don’t hassle me over
the titles that could be better. Also, I will get the entire session up with the
presentations from Jimmy and Steven, along with the further Q&A. But first,
Jason:

The Q&A:

And here’s some of the reaction to

initial reports
of his comments, before anyone not at the show could
hear what he said in full:

And here’s further coverage of the show (for initial coverage from the first
day, see SMX Social: Mahalo To Do Microformats, Search Wikia Adds Alpha 0.2 Features & More):

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California Eric Lander Eurekster Jason Calacanis Jeremy Schoemaker Jimmy Wales Long Beach Mahalo.com Incorporated Rand Fishkin Search engine optimization Social media Social media marketing Website Wikia Search Wikipedia
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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.