Schema markup: What it is, how to use it, & real-life examples
Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results.
Topic: Eventbrite
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief
Plus, check out our new Google Search Console guide
Why is there so little innovation in local?
The alpha and omega of local is now Google.
Yext announces conversational ‘Knowledge Assistant’ for local data management
The company is also adding structured markup for events and events data syndication.
Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace.
Google rolls out new event search feature on app & mobile web
Searches for events will now surface a list of activities that include location and date details.
AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia
Baidu, Sogou and Yahoo Japan are adopting the mobile framework.
Gmail Search Field Trial Adds Calendar Results To Google Search
Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you’re part of the Gmail Search Field Trial. The latest addition? Your calendar results. The idea is that if you do a search, you’ll see matching information from your calendar showing within Google’s search results, when […]
Google Expands Gmail In Search Results With My Orders, My Events & My Reservations
In August, Google introduced a field test that brings Gmail content in your search results. So if you searched for [my flights] and you had a flight confirmation email in your Gmail account, Google would show you upcoming flights. This is still an opt in field test available to a limited number of US users […]
By The Numbers: How Facebook Says Likes & Social Plugins Help Websites
Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really pay off? How about some numbers, courtesy of Facebook? Facebook provided me with the figures below from when I was working […]