This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
Topic: FBX
SearchCap: Voice search SEO, SEMPO survey & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013May 26, 2016 by Amy Gesenhues Survey participants included nearly 600 search and digital marketing professionals, from entry level […]
Live @ SMX East: Remarketing: Overhyped & Overvalued, Or Undervalued And Underused?
If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to understand user intent, and provide additional or more useful information, […]
The 10 Most Important Paid Search Developments So Far In 2014
It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we’re halfway through the year, […]
SearchCap: The Day In Search, February 6, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo Yesterday, I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will […]
SearchCap: The Day In Search, October 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Accredited? Get Updated Badges And Certificates You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has […]
SearchCap: The Day In Search, April 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+ Google has updated how you access the cached pages, similar results and how you share search […]
How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns
The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or a piece of antique oak furniture for his bedroom? Does the query [internet security] reflect the needs of a consumer fed up with viruses or a CIO looking for a […]
Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’?
Let’s keep this BS free. For years now, we (as an industry) have been talking about some mythical overlap between search and display, demonstrating how both channels should be managed by the same team. The theory goes that when they are put together, we start defying the laws of math, and that 1 + 1 […]
SearchCap: The Day In Search, May 12, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize For Conversion In Organic Search Results In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved […]
Google Sued For Infringing On All Texas Trademark Owners
Eric Goldman reports that Google was sued yesterday by FBX for infringing on the trademarks of all of the Texas trademark owners. Yes, this is a massive class action suit, not just against Google but also against YouTube, AOL, Tuner, MySpace and IAC. We have had many suits filed against Google over trademark infringement in […]