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SearchCap: The Day In Search, April 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+ Google has updated how you access the cached pages, similar results and how you share search […]

Barry Schwartz on April 24, 2013 at 4:59 pm | Reading time: 4 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+
Google has updated how you access the cached pages, similar results and how you share search results on Google+. Now, when you want to see a cached version of a search result, you need to click on the green down arrow next to the URL in the search results. If you are logged in, you […]
Is Google’s Antitrust Settlement Offer To Europe Dead On Arrival?
The European Union has “accepted” Google’s formal antitrust settlement proposal — subject to “market testing.” As a practical matter, that means EU Competition Commissioner Joaquín Almunia is circulating it among Google’s critics and competitors for reaction. However, there has already been plenty of (negative) reaction based on the information that came out last week in […]
Google: That Mozilla Penalty Only Impacted One Page Out Of 22 Million
We reported yesterday that Google penalized Mozilla over user generated content. Today, we learn that it was a really, really small penalty that only impacted a single page out of Mozilla’s ~22 million webpages. Google’s head of search spam, Matt Cutts, added more to the Google thread explaining that this manual penalty was applied in […]
How To Lose Wait On Your Website By Increasing Page Load Speeds
Almost three years ago, Google announced that it had begun factoring site speed into their ranking algorithm. Since then, SEOs have debated how significant an effect page speed has on actual search engine rankings. While Google may be using it as a signal, it’s clearly not an overwhelming signal. Still, regardless of the algorithmic weight page speed has […]
Study: What Actual Marketers Feel About Retargeting, FBX & More
I have very strong opinions about retargeting, as regular readers will know! Marketers seem to be on a crazy high these days, obsessed with the idea that their path to success is to spend more on site retargeting and keep finding ways to increase their audience pool or boost frequency caps to obscene levels. More […]
Live @ SMX London: Is Link Building Still Crucial, Or A Waste Of Time & Money?
Google’s singular innovation, the one that catapulted it to its dominating position as the world’s favorite search engine, was PageRank – looking at the links on the Web and using them as “votes” to determine high-quality or popular content. Today, of course, Google goes far beyond assessing links, using hundreds of “signals” to determine relevance […]