Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Make A Great First Impression With Ad Copy + Landing Pages A good referral may still be the best way to find a consumer driven business. However, with more […]
On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top search results. Content farms were seen by many as the target. Were they hit? Who was hit? Some figures are coming out.
In January, Google promised that it would take action against content farms that were gaining top listings with “shallow” or “low-quality” content. Now the company is delivering, announcing a change to its ranking algorithm designed take out such material. New Change Impacts 12% Of US Results The new algorithm — Google’s “recipe” for how to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Forrester Research Publishes 1st Report On Enterprise SEO Automation Tools Today, Forrester Research unveiled a 6- page report on the utility of SEO automation tools for use in larger enterprises. Six […]
One of the major obstacles marketers face, particularly with B2B search engine marketing, is the availability of content to support keyword initiatives. While we realize the importance of new content, the demand for time and resources will always be tested. The key to success: don’t try to reinvent the wheel every time new content is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Congratulates Watson On Twitter; IBM Says Thanks Among those watching IBM’s Watson win Jeopardy last night were folks at Google, which just tweeted congrats over to IBM. In response, IBM […]
Your friends’ activity on Twitter, Flickr and elsewhere — but for now, not Facebook — will soon be a lot more visible in Google’s search results, including having an impact on how pages rank. Google has announced an expansion of its Google Social Search results that’s beginning to roll out today on Google.com. Here’s a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: Why Google’s Wrong In Its Accusations Along with everything else going on for Bing’s Harry Shum on Tuesday — a panel about search spam, dealing with Google’s accusations that Bing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: “We Do Not Copy Results. Period.” The war of words between Google and Bing has escalated today with a strong denial about copied search results from Bing’s Yusuf Mehdi, who […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Bing Is Cheating, Copying Our Search Results Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Executive Believed Missing After Egypt Protests There are several reports that a Google executive based in the Middle East is missing after taking part in the protests in Egypt last […]
Google is leasing 100,00 square feet in an architecturally significant complex of buildings (by Frank Gehry) in Venice California. Venice is near Santa Monica and home of the famed beach boardwalk, body builders, patchouli oil-wearing street vendors and a quasi-bohemian scene left over from the glory days of the 1970s. According to the LA Times: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Preview Tool Gets Mobile-Focused Facelift Ever wonder how your AdWords ads look on different devices in different places? Google has added some features to its AdWords Preview tool in an […]
Do you know the key components of a positive searcher experience? Usability and findability are crucial...but there are other critical elements.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Personal Preview Of SMX West – And Why You Should Go! Our annual Search Marketing Expo (SMX) West is less than two months away on March 8-10, and it’s shaping […]
Yahoo Product Chief Blake Irving just tweeted a ringing endorsement of Flickr, the company’s photo sharing site/community. Q. Is Yahoo! committed to Flickr? A. Hell yes we are! We love this product and team; on strategy and profitable. The tweet is no doubt a response to questions earlier this week about Flickr’s profitability and the […]
Last week I wrote briefly about Google’s John Hanke’s move into a new role, based on a Forbes interview with him. Yesterday I got to speak directly with Hanke about his “new gig,” as they say. The former CEO of Keyhole came to lead the “geo team” (Maps, Earth) at Google after Keyhole was acquired […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New China Plan: Target Display Advertisers, Report Says Despite its ongoing struggles in China, Google reportedly has a new plan for its business there: targeting display advertising, particularly amongst the […]
This is the first article in which I will coin the phrase “Reputation Conversations”. Expect to hear me use this term further in this column, in future columns for Search Engine Land, and in other intellectual property that I generate. How’s that as an opening statement? It’s a great way for me to “practice what […]
In a bid to continue momentum and broaden utility and engagement Foursquare released a new version of its iPhone app. The new app contains two big new features: photos and comments. (Android and BlackBerry are coming shortly.) Both have been on the white board for some time according to Alex Rainert, head of product for […]
The Telegraph reports Google was sued by a Japanese woman because its Google Street View service displayed an image of her home with her underwear hanging in clear sight. The suit is for over $7,000 US dollars or 600,000 Yen. The woman is claiming psychological distress that has worsened her existing obsessive-compulsive disorder. “I was […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Yahoo Closing Buzz, Traffic APIs – Maybe Delicious & AltaVista News is traveling fast about a leaked slide from a Yahoo “all hands” meeting earlier this week that listed several […]
For many business-to-business focused entities, it can be extremely frustrating to hear generic search marketing advice as well as tips for social media campaigns, because putting those theories into practice aren’t always practical for most B2B companies. Couple a typically long research to purchase decision cycle with high-dollar transactions that don’t occur online in a […]
Below are Search Engine Land’s 10 most popular stories from November 2010: 1) Nicaragua Raids Costa Rica, Blames Google Maps – A Nicaraguan military commander, relying on Google Maps, moved troops into an area near San Juan Lake along the border between his country and Costa Rica. The troops are accused of setting up camp […]
I’ve been looking at various internet-to-TV devices as part of my Life With Google TV series. I’ve covered Google TV, Roku & Boxee Box so far. Time for Apple TV! If you buy a lot with iTunes or have an iPhone or iPad, this is a great device. Amazing, in some ways. But the lack […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn’t […]
Facebook CEO Mark Zuckerberg will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins. Zuckerberg was set to speak at 4:50 Pacific Time, but it’s looking more likely he’ll be on around 5:10. He’ll be interviewed on stage by John […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search Now With Leaderboard Ads The Google AdWords Blog announced a new ad format available on the image search vertical. The new ad format is the old-style leaderboard display […]
As our culture continues to move online, personal information about us that previously may have only been seen by our friends and family is increasingly shared in public spaces on the internet. What can you do if you search for your name on Google and find information you’d rather keep private? Or find yourself or […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Does Away With “Sponsored Links” Label, Now Ads Are Labeled “Ads” A month ago, Google began testing labeling the AdWords ads as “ads”. Prior, Google labeled those AdWords ads as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Dominates Social Networking For Product Discovery, Study Says Search engines are the number one way that consumers find out about new products, according to a new study commissioned by commerce […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Records Their Q1 2010 Earnings, Bing Takes Loss Again Microsoft announced their Q1 2010 fiscal earnings with a 25% increase in revenue, $16.20 billion for the quarter ended Sept. 30, […]
Until recently, I’d never heard of Roku, a little box that makes it easy to download TV shows and movies through the internet, for viewing on your TV. But as part of my Life With Google TV series, I’m looking at other internet-to-TV devices. Roku is pretty cool, and a no brainer for anyone who […]
Flickr wants its users to make more connections and has launched a new tool that simplifies the process: Find your friends. It’s a search engine that looks for Flickr users you may know across five platforms: Flickr itself, Yahoo Mail, Gmail, Hotmail, and Facebook. The new tool is accessible via a “People you may know” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Going Places? Bing Maps Optimizes Your Trips Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s BBB Grade, Google’s Keyword Research Tool, Social Media Professionalism & More Google dominated the discussion on Sphinn this past week. Stories about Google’s “C-” rating from the […]
Yahoo is launching a number of search enhancements this evening that start to deliver on the UI innovation that the company has been promising since the Microsoft search deal was announced. It’s part of Yahoo’s bid to remain relevant in search by spicing up the user experience and trying to bring more utility to page […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Social Search Now Recommends People To Follow On Twitter Who’s an expert in a particular topic that you might want to follow on Twitter? Bing Social Search has a new […]
The unconfirmed “Google Me” appears not to be a product per se rather a placeholder for a broader social strategy. According to reports coming out of Google Zeitgeist (Danny’s there so he can expand on this) Google is going to integrate a “social layer” into more and more of its products over time. According to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Mobile App Comes To Verizon Android Handsets Microsoft previously said there was going to be an Android version of Bing soon, following its successful iPhone app. Today there is — […]