SearchCap: The Day In Search, October 11, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s BBB Grade, Google’s Keyword Research Tool, Social Media Professionalism & More Google dominated the discussion on Sphinn this past week. Stories about Google’s “C-” rating from the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Hot At Sphinn: Google’s BBB Grade, Google’s Keyword Research Tool, Social Media Professionalism & More
Google dominated the discussion on Sphinn this past week. Stories about Google’s “C-” rating from the Better Business Bureau, changes to its keyword research tool, and an open discussion about Google being too big and scary generated the most comments from Sphinn readers over the past seven days.
Meanwhile, an article about boorish behavior on […]
- A King Kong Lawsuit Filed Against Google Over Giant, Inflatable Blue Gorillas
Ever seen one of those giant blue gorillas at a car dealership? It looks like someone at Google may have, as using a similar image in an ad for Google AdWords has now gotten Google sued.
Eric Goldman has the legal rundown of the case here, but as they say, a picture’s worth a 1,000 words.
- Windows Phones Finally Arrive With Dedicated Search Button
Get in, get out. That’s the idea behind the new Windows Phones: get access to content quickly and “get back to your life.” Personalization and simplicity are also key themes of the new Microsoft mobile experience, which officially launched this morning with speeches from Microsoft CEO Steve Ballmer and AT&T Mobility CEO Ralph de la […]
- Bed Bugs! Use This Bed Bug Search Tool
Did you know the Environmental Protection Agency (EPA) has designed a bed bug search tool at http://cfpub.epa.gov/oppref/bedbug/?
With the recent scare of bed bugs in Manhattan, bed bug prevention and detection has become a large concern for many NYC residents. The search tool lets you choose an EPA-registered bed bug product that meets your […]
- Google Translate Adds Latin, Google Renews Flu Search, & Adds Languages To Video Alerts
Google announced a few new small features added recently.
(1) Google Translate added Latin as a new language. Google said, “although considered a “dead language” by many, Latin is still studied by hundreds of thousands of students worldwide and is the predecessor to many modern tongues.” I am sure those who study in this […]
- Blast Open The Doors Via Facebook’s Open Graph For Local SEO
This year, Facebook launched a new semantic protocol called the Open Graph, including provisions for local businesses and places. Meanwhile, Google has expanded support for other standards, including RDFa, Microformats and Microdata. As a local SEO, the question is: focus on Google or expand your efforts to embrace Facebook’s Open Graph? The answer—unequivocally—is expand your […]
- How To Navigate Google’s New AdWords Reports And Avoid Losing Valuable Data
Google has made dramatic changes to their AdWords reporting infrastructure. The old reporting system is being retired, and users are being forced to pull reports from the interface. This change has left many unable to find their reports, or know how to extract data from AdWords.
In this post, I’ll walk through how to pull the […]
- Are We Getting Mixed SEO Ranking Signals?
Speculation time! In this week’s post I review scenarios where I believe that Google’s alleged ranking signals might not be what we accept or even conform to guidelines published in Webmaster Central help files. Here are some of the factors that I find ambiguous or unclear, along with some thoughts on why conventional wisdom […]
- Google Improves From ‘Unsatisfactory’ To ‘C-’ Rating At BBB
Is Google getting better at customer service? To the degree that you rely on Better Business Bureau ratings as an indicator of customer service, the answer might be “yes.” Over the past 27 months, Google’s BBB rating has gone from “unsatisfactory” — when the BBB used a pass/fail grading system — to a “C-” in […]
- Google Working On Auto Driving Cars
Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Their next step into that realm is making auto driving cars. The Google Blog announced Google has “developed technology for cars that can drive themselves.” Yes, auto-driving cars, like from the movies and high tech TV shows.
- GOOG-411 Winds Down, Bing-411 Parties On
Yesterday Google announced that it was shutting down 800-GOOG-411, the free directory assistance (or voice search) service it launched in April, 2007. Back in those days the mobile landscape looked very different than it does today. It was challenging to conduct searches on most mobile phones and the iPhone was in its infancy. The first […]
- How Google Killed “Phone A Friend” From “Who Wants To Be A Millionaire?”
Google gets blamed for everything these days. Even game show format changes.
This past Wednesday, with our SMX East conference winding down in New York City, I walked up to ABC studios to watch a couple tapings of Who Wants To Be A Millionare. I also stayed after the tapings to take the audition test, hoping […]
- Google Webmaster Tools Launches Improved Options for Handling URL Parameters
At SMX East earlier this week, Maile Ohye of Google showed new parameter handling features in Google Webmaster Tools. Today, those features are available to everyone. Google first introduced parameter handling about a year ago. When I wrote about the launch, I described how optional parameters in URLs could cause canonicalization problems and gave a […]
Search News From Around The Web:
Applications & Portal Features
- Startups Started By Former Yahoo Employees [Graphic], TechCrunch
- Novelties – Seeking Higher-Capacity Fibers for Internet Traffic, New York Times
- Political Advertising: "FEC Gives Greenlight to Google on Minimal Disclosure" Full Text of Advisory Opinion, ResourceShelf
Local, Maps & Mobile
- Indoor Cellphone Maps for Mall or Airport, New York Times
- Local Search Study Results at SMX East, Small Business SEM
- Nice updates to the Tuvalu Visualization Project, Google Earth Blog
Paid Search & Contextual
- PPC Buyers Guide, Vertical Leap Blog
- Briefing Paper: "The Semantic Web, Linked and Open Data", ResourceShelf
- Make Your Language Richer with Google Search: Tricks and Tools, blueglass.com
SEO & SEM
- Don’t Use Pipes In Your URLS | Says Google, Search Engine Roundtable
- How long does it take for rich snippets to appear?, YouTube
- SEO (Usually) Does Not Create Demand, SEO Book
- Stop Chasing Traffic – Practice Human Powered SEO, SEOptimise
- The Daily Kos wants to manipulate Google’s SERPs. Will Google let it?, Econsultancy
- Using YouTube as a Keyword Research Tool for SEO, SEOmoz
- Why Google May Not Find Your Sitemap File, Search Engine Roundtable
- Facebook Groups: more control, or hit at Google?, San Francisco Chronicle
- MySpace Unveils New, Artsy Logo, TechCrunch
- Being Eric Schmidt (On Facebook), TechCrunch
- Twitter, After Number of Users Surges, Turns to Ads, New York Times
- Facebook’s ‘Social’ Designer Takes Center Stage, Wall Street Journal
Video, Music & Image Search
- Help record 10/10/10!, Flickr Blog
- Blinkx Expects To Beat Expectations With Big Revenue Jump, paidContent.org
- OCLC Adds Music Metadata from All Music Guide to WorldCat.org, ResourceShelf
- Overcoming Obstacles – How To Use Virtual Pageviews in Google Analytics To Track Conversion, Search Engine People
- Google Logos: Canadian Thanksgiving, Turkey’s Cahit Arf & Korea Hangul Day, Search Engine Roundtable
Recent Hot Items From Sphinn, Our Social News Sharing Site:
"The goal of Grassroots SEO is to get as many undecided voters as possible to read the most damaging news article about the Republican candidate for Congress in their district."