Derek Edmond

Derek Edmond

Derek Edmond is a Managing Partner for KoMarketing, a B2B online marketing agency specializing in search, social media, and content marketing. With over 10 years experience, Derek has worked with a range of organizations from the Fortune 500 to venture-backed startups and small businesses.

Content

How To Use LinkedIn As A B2B Link Prospect Development Tool

It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2013 B2B Content […]

Content

18 Lessons Learned In Leveraging Event Marketing For B2B SEO

Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role. In fact, according to a study released last year covered by InsideSales.com, event marketing was the second most effective B2B marketing […]

Content

How Much Content Do You Need For B2B SEO Success?

While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,” researchers uncovered six distinct personas that all consume different types of content and share that content […]

Content

How 3 B2B Companies Integrate SEO In Their Online Marketing Strategies

Even though B2B marketing goals and objectives remain relatively consistent year to year, what’s changing are buyer expectations of marketing programs and communication. In late 2012, Simon McEvoy of Tangent Snowball wrote about the influence consumerism was having on the B2B buyer. After all, B2B buyers are people, too. The exposure of dynamic communication and marketing campaigns […]

Content

5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers

While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives. Jargon, conflicting “expert” opinion, and technological changes (like search algorithm updates) all add to the confusion. B2B marketers […]

Content

20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers

A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. B2B marketers […]

Content

4 LinkedIn Recommendations For The B2B SEO Professional

LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations happening each minute across LinkedIn Groups and more than 8,000 Groups created […]

Content

What B2B SEO Professionals Need To Know About Marketing Automation

A few weeks ago, Marketing Land covered the release of an update to the Digital Marketing Depot 2013 B2B Marketing Automation Tools Buyer’s Guide. The 61-page report covers “key trends impacting the marketing automation software market, as well as detailed information about the leading pure play marketing automation platforms that primarily target the B2B market.” […]

Analytics & conversion

Five Reports For Measuring B2B Marketing Effectiveness

Like many online marketing professionals, B2B marketers are obsessed with data. Technological innovation creates phenomenal opportunities for marketers to “slice and dice” information in an effort to create more meaningful lead acquisition strategies. But, innovation might also act as a deterrent and be considerably overwhelming. A recent article on MarketingSherpa discussed their latest survey report […]