Derek Edmond

Derek Edmond is a Managing Partner for KoMarketing, a B2B online marketing agency specializing in search, social media, and content marketing. With over 10 years experience, Derek has worked with a range of organizations from the Fortune 500 to venture-backed startups and small businesses.

Subscribe to RSS Feed Send Email to Author

4 ways to improve your value as a strategic SEO partner

Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved...

Sep 21, 2016 at 9:29 am ET

How to maintain content marketing focus in long-running SEO programs

Columnist Derek Edmond describes his company's method for keeping SEO and content marketing teams performing at a high level for the duration of an...

Jul 1, 2016 at 10:17 am ET

How to map keyword strategy to B2B buyer intent

To ensure that you're providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on...

Apr 6, 2016 at 10:50 am ET

How To Uncover SEO Content Marketing Ideas With Google Search Analytics

Columnist Derek Edmond explains how to use data from Google Search Console to inform ongoing content marketing initiatives for greater search engine...

Jan 13, 2016 at 9:55 am ET

How To Tie SEO With 3 Popular B2B Demand Generation Initiatives

Although organic search can be very effective at supporting demand generation efforts within B2B organizations, columnist Derek Edmond notes that SEO...

Oct 21, 2015 at 11:23 am ET

What To Do When Content Marketing Fails To Improve SEO Performance

You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why...

Jul 29, 2015 at 10:47 am ET

How Search Result Analysis Leads To A Better SEO Program

Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review the...

May 6, 2015 at 10:27 am ET

How Competitive Analysis Leads To A Better B2B SEO Program

A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent...

Mar 11, 2015 at 10:35 am ET

The B2B SEO Opportunity In Organizational Mergers & Acquisitions

Mergers and acquisitions present unique opportunities and challenges for B2B search marketers. Columnist Derek Edmond explains how to plan and...

Jan 14, 2015 at 11:07 am ET

20 Ways B2B SEOs Can Leverage Schema.org Markup

Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get...

Nov 19, 2014 at 10:00 am ET

The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics

Though SEO tactics may come and go, the underlying principles behind them often remain...

Sep 24, 2014 at 11:00 am ET

How To Use LinkedIn As A B2B Link Prospect Development Tool

It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth...

Aug 1, 2014 at 9:39 am ET

18 Lessons Learned In Leveraging Event Marketing For B2B SEO

Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process....

Jun 4, 2014 at 9:40 am ET

How Much Content Do You Need For B2B SEO Success?

While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to...

Apr 9, 2014 at 9:10 am ET

How 3 B2B Companies Integrate SEO In Their Online Marketing Strategies

Even though B2B marketing goals and objectives remain relatively consistent year to year, what’s changing are buyer expectations of marketing...

Feb 12, 2014 at 9:20 am ET

5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers

While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals...

Dec 17, 2013 at 9:45 am ET