4 ways to improve your value as a strategic SEO partner
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
Derek Edmond is a Managing Partner for KoMarketing, a B2B online marketing agency specializing in search, social media, and content marketing. With over 10 years experience, Derek has worked with a range of organizations from the Fortune 500 to venture-backed startups and small businesses.
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
Derek Edmond | Sep 21, 2016 at 9:29 am ETColumnist Derek Edmond describes his company's method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.
Derek Edmond | Jul 1, 2016 at 10:17 am ETTo ensure that you're providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey.
Derek Edmond | Apr 6, 2016 at 10:50 am ETColumnist Derek Edmond explains how to use data from Google Search Console to inform ongoing content marketing initiatives for greater search engine visibility.
Derek Edmond | Jan 13, 2016 at 9:55 am ETAlthough organic search can be very effective at supporting demand generation efforts within B2B organizations, columnist Derek Edmond notes that SEO professionals are often left out of these conversations. Here's why they shouldn't be.
Derek Edmond | Oct 21, 2015 at 11:23 am ETYou had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.
Derek Edmond | Jul 29, 2015 at 10:47 am ETColumnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review the actual content experience competitors have to offer.
Derek Edmond | May 6, 2015 at 10:27 am ETA key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client.
Derek Edmond | Mar 11, 2015 at 10:35 am ETMergers and acquisitions present unique opportunities and challenges for B2B search marketers. Columnist Derek Edmond explains how to plan and prepare for the process.
Derek Edmond | Jan 14, 2015 at 11:07 am ETStructured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started.
Derek Edmond | Nov 19, 2014 at 10:00 am ETThough SEO tactics may come and go, the underlying principles behind them often remain true.
Derek Edmond | Sep 24, 2014 at 11:00 am ETIt’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2013 B2B Content […]
Derek Edmond | Aug 1, 2014 at 9:39 am ETHere’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role. In fact, according to a study released last year covered by InsideSales.com, event marketing was the second most effective B2B marketing […]
Derek Edmond | Jun 4, 2014 at 9:40 am ETWhile B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,” researchers uncovered six distinct personas that all consume different types of content and share that content […]
Derek Edmond | Apr 9, 2014 at 9:10 am ETEven though B2B marketing goals and objectives remain relatively consistent year to year, what’s changing are buyer expectations of marketing programs and communication. In late 2012, Simon McEvoy of Tangent Snowball wrote about the influence consumerism was having on the B2B buyer. After all, B2B buyers are people, too. The exposure of dynamic communication and marketing campaigns […]
Derek Edmond | Feb 12, 2014 at 9:20 am ETWhile discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives. Jargon, conflicting “expert” opinion, and technological changes (like search algorithm updates) all add to the confusion. B2B marketers […]
Derek Edmond | Dec 17, 2013 at 9:45 am ETA recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. B2B marketers […]
Derek Edmond | Oct 31, 2013 at 9:00 am ETLinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations happening each minute across LinkedIn Groups and more than 8,000 Groups created […]
Derek Edmond | Sep 4, 2013 at 9:05 am ETA few weeks ago, Marketing Land covered the release of an update to the Digital Marketing Depot 2013 B2B Marketing Automation Tools Buyer’s Guide. The 61-page report covers “key trends impacting the marketing automation software market, as well as detailed information about the leading pure play marketing automation platforms that primarily target the B2B market.” […]
Derek Edmond | Jul 10, 2013 at 9:55 am ETLike many online marketing professionals, B2B marketers are obsessed with data. Technological innovation creates phenomenal opportunities for marketers to “slice and dice” information in an effort to create more meaningful lead acquisition strategies. But, innovation might also act as a deterrent and be considerably overwhelming. A recent article on MarketingSherpa discussed their latest survey report […]
Derek Edmond | May 15, 2013 at 9:45 am ET