SearchCap: The Day In Search, September 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Social Search Now Recommends People To Follow On Twitter Who’s an expert in a particular topic that you might want to follow on Twitter? Bing Social Search has a new […]
From Search Engine Land:
- Bing Social Search Now Recommends People To Follow On Twitter
Who’s an expert in a particular topic that you might want to follow on Twitter? Bing Social Search has a new feature offering these types of recommendations.
Do a search on Bing Social Search for anything, such as apple, and Bing comes back with recommendations like this on the right-hand side of the page:
It’s a nice […]
- Yandex Adds Image, Video Search To Global Search Engine
Yandex, the Russian search engine that received strong reviews earlier this year when it went global, has expanded its worldwide search engine to include image and video search. The new options are available as tabs/links on Yandex.com. (The Russia-only search engine is at Yandex.ru.)
When Yandex announced its global site in May, the company specifically […]
- Google: We’ll Put Ads In TV Search Results
A Wall Street Journal article this morning reviews the state of so-called connected TV, which used to be called IPTV. All the big search players have initiatives going. According to the article Google has told ad executives at major agencies that it will put ads in Google TV SERPs:
The Internet giant has told ad executives […]
- Google Adds Quick Links To IMDB, Auto TV Search Filters & Stars To Local Results
The Google Blog announced a few new small Google search features added this week. They include quick links to the IMDB results, showing a TV filter for some TV show queries and adding stars to the local web search results.
(1) IMDB.com results in Google now get “directed by” and “starring” quick links that anchor […]
- Cuil Goes Offline, Future Not So Cool
Thursday night, Cuil, the Google killer, went offline. The first report I’ve seen about this was Friday afternoon at TechCrunch, it is like no one noticed for several hours.
TechCrunch reports Cuil went down after last minute acquisition talks failed. They said “Cuil was in the final stages of an acquisition as of last […]
- Two Weeks Left Until SMX East – Register Now
Only two weeks until Search Marketing Expo – SMX East returns to New York City, October 4-6.
Know you’re going? Register now! Or, keep reading for what’s in store:
Exceptional content: More than 60 sessions for search marketers of every skill level will be presented. Sessions will cover all of the search topics: paid search advertising […]
- Mobile Monday: Google Voice On The iPhone, The “Facebook Phone” & Google To Distribute Mystery Devices To SMBs
Over the weekend there were two much-discussed mobile-related rumors, both coming out of TechCrunch. The first — still a very hot topic on Techmeme this morning — is that Facebook is building a branded phone or mobile operating system.
The original rumor yesterday was that Facebook was working on a mobile OS with a hardware manufacturer. […]
- Next-Level Optimization For Search: When And Why You Need It
Used to be that you could optimize your site for search, buy some keywords and reap the benefits of plentiful and profitable search traffic. Turns out those days are long gone. A couple months ago I wrote about how incredibly complex and nuanced SEM and SEO tactics have become, and how perhaps some of our […]
- Key Takeaways From BIA/Kelsey’s DMS ’10 Conference
I just returned from BIA/Kelsey’s Directional Media Strategies 2010 Conference in Dallas, where for three days top players in the local search community discussed the future of generating leads for small and medium-sized businesses.
While we all recognize that the emergence of digital and mobile opportunities is changing the fundamentals of how we market locally, I […]
- Win a Ticket to SMX East; Take Our 2-minute Survey
You could be attending SMX East 2010, October 4-6, in New York City on us!
Click here and fill out a 2-minute Search Engine Land advertising survey. Just a couple of questions and 2 minutes of your time and you could be attending SMX East free!
To be eligible, you must complete the survey by close of […]
- Transcript: Twitter’s Ev Williams Answers An Hour’s Worth Of Questions, On Twitter
Talk about eating your own dogfood! Today, Twitter CEO Evan Williams took questions for an hour on Twitter, about Twitter, replying from his own account. What was he asked? Many questions about how the new Twitter works, from people who don’t yet have it. And if he likes cats (yes). I’ve compiled a transcript, below.
Search News From Around The Web:
Applications & Portal Features
- Google Reader in Flipboard, Rick Klau’s weblog
- Three million businesses have gone Google: celebrating growth, innovation and security, Official Google Blog
- Alibaba Says It Has ‘Moved On’ From Trying To Buy Back Yahoo’s Stake, paidContent.org
- Yahoo! Opens State-of-the-Art Data Center in Western New York, Yahoo Press Releases
- Yahoo’s Approach To Search Similar To The Failed Ask.com, Search Engine Roundtable
Local, Maps & Mobile
- Google’s Investment Pays Off: Ngmoco Building Plus (And Possibly Games) For Android, TechCrunch
- Enriched Google online experience now available in every new BMW, Google LatLong
- Google Earth for iPhone updated with retina display, ocean floor, Google Earth Blog
Paid Search & Contextual
- Google AdWords Ads Now Wrapping, Search Engine Roundtable
- Google Inviting Publishers To An "AdSense Phone Consultation", Search Engine Roundtable
- Introducing themed ads in Custom Search, Inside AdSense
- History: A New Bibliographic Database from EBSCO (Free): European Views of the Americas: 1493-1750, ResourceShelf
- New Research Paper: "How Does Search Behavior Change as Search Becomes More Difficult?", ResourceShelf
- Themed ads in Custom Search, Google Custom Search
SEO & SEM
- Video Sitemaps: Is your video part of a gallery?, Official Google Webmaster Central Blog
- Why are these AdWords Ads Exceeding Character Limits?, AdWords Help Experts
- 6 Ways to Ensure Better Rankings in Google Instant, Search Engine Journal
- Double Your Paid Search Clicks Without Raising Your Budget, Search Engine Guide
- Everything You Should Know About Google Cache, blueglass.com
- How can a site rank for keywords that aren’t anywhere on its pages?, YouTube
- Impact of malware on Google traffic, BlogStorm
- Master your per-page keyphrase strategy in 6 easy steps!, SEO Copywriting
- New Details About Google Instant Search, beu blog
- SEOConsultants.com For Sale, seoconsultants.com
- Silos, Architecture, and Linking…Oh My!, Search Engine Guide
- The 4 Biggest Keyword Research Mistakes, Search Engine Journal
- Social Media Marketing – Is Your Business Ready?, Online Marketing Blog
- Successful Viral Marketing via Creating Playful User Experience, Search Engine Journal
Video, Music & Image Search
- Flickr reaches 5 billion photos, Media Culpa
- Google’s official Beekeeper, Mercury News
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- White Hat Cloaking … Vary the Template and User Experience Based On Referring URL – Many of us in the SEO industry take a primitive look at cloaking adopting the view that page templates/design and user experience should be consistant for bots and people. However what if we where to vary that user experience based on referring URL. For example show less ads to social media visitors from Digg and Reddit, and try engaging them with more content. Take direct visitors and give them a user experience completely different than those of search engines. If you think it's "bad" ask yourself the question is what you see on Amazon the same as the person next to you … or does it change based on who you are …
- A Groupon Success Can Also Be A Disaster – Posies Cafe found that a Groupon offer brought in plenty of people — but cost them way too much money. Easy to blame Groupon for wanting to keep too much of the cut. But note the comments, too — more a lesson for business owners to think carefully about what exactly they'll offer, to better tap into group buying services.