Topic: Fortune 500

SearchCap: The Day In Search, November 16, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Experiments With Paid Inclusion & Does “Promoted” Meet FTC Guidelines? Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it’s come back […]

Big Brand Media Wants A Google Bailout

It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the […]

Fortune 500 Still ‘Largely Invisible’ In Natural Search, Study Says

Companies listed in the Fortune 500 are getting better at SEO, but continue to be “largely invisible in natural search.” That’s the key takeaway from “Natural Search Trends of Fortune 500 Q4-2008,” a study released today by SEO technology/services company Conductor. Conductor analyzed close to 90,000 primary paid keywords on which corporate- and consumer-facing Fortune […]

SEO

SEO Careers In A Recession

First off, I would like to start by reminding everyone to participate in the SEMPO.org 2009 in-house salary survey. Running for the second year, this benchmark survey provides direct industry feedback, from in-house professionals like you, on the realities of compensation in this profession. Agency side folks, don’t worry, will be launching the second annual […]

Study: Fortune 500 Doesn’t Get SEO

The Fortune 500 are “woefully unrepresented in natural search,” according to a new report out this week. Conductor, a New York-based search/analytics agency, studied the natural search visibility of Fortune magazine’s 2008 Fortune 500 — a list of America’s biggest companies. “The Fortune 500 as a whole,” the report says, “had extremely limited natural search […]

Understanding Your Audience With Search, B2B Style

Isn’t it funny how things have a way of coming full circle? It’s been years since I last talked with my mentor, but his sage advice rings true today more than ever. He told me that anyone can ramble on about anything without regard for their audience, but that it takes great skill to find […]

SEO

SEO Is Easy? Let’s Look At The Hard 5 Percent

The SEO world has always had its supporters and its detractors, and it’s never made a great deal of difference. The bigger battles often waged within the community between the whitehats and blackhats. The whitehats would rant and rave about how the blackhats could get clients in trouble and how blackhat tactics generally junked up […]

PPC

SEMPO Elects 2007 Officers

SEMPO has announced the new officers elected by the 2007 SEMPO Board of Directors Announced. Each officer will serve a one-year term and here they are: Gord Hotchkiss, Chairperson Jeffrey Pruitt, President Dave Williams, Vice President Dave Fall, Treasurer Chris Boggs, Secretary Congrats to the new board!