SearchCap: The Day In Search, March 11, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Gets Into Behavioral Targeting, Launches “Interest-Based Advertising” Beta Google today is launching a form of behavioral targeting advertising named Interest-Based Advertising. Interest-Based Advertising allows advertisers to deliver ads based on […]

on March 11, 2009 at 5:06 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Gets Into Behavioral Targeting, Launches “Interest-Based Advertising” Beta

    Google today is launching a form of behavioral targeting advertising named Interest-Based Advertising. Interest-Based Advertising allows advertisers to deliver ads based on hundreds of interest categories and previous interactions with those users. The beta is opening to select advertisers at first but will be expanded in the upcoming months.
    Brad Bender, Google’s Product Manager […]

  • Despite Fixes, Google Maps Still Vulnerable To Spam

    Although Google Maps is now going on 5 years old, is still in its infancy. It has become a powerful tool for local marketing yet Google’s policy of “launch early and iterate” has created a tool that has been open to an ongoing number of abuses. Recently Google announced that they had […]

  • Fortune 500 Still ‘Largely Invisible’ In Natural Search, Study Says

    Companies listed in the Fortune 500 are getting better at SEO, but continue to be “largely invisible in natural search.” That’s the key takeaway from “Natural Search Trends of Fortune 500 Q4-2008,” a study released today by SEO technology/services company Conductor.
    Conductor analyzed close to 90,000 primary paid keywords on which corporate- and consumer-facing Fortune 500 […]

  • Do SEOs Really Need Direct Industry Experience To Be Effective?

    Have you ever heard this before? “We like everything you have said so far, and your proposal looks great, but the only concern we have is your lack of direct experience working in our industry.”
    Perhaps a better question would be, “Is direct industry experience really necessary to be an effective SEO?
    Lee Odden, CEO of […]

  • Don’t Damage Your Brand With The Wrong Keywords!

    In search, keyword selection is paramount as it can help drive the right audience to your door. Choosing the right keywords can also enhance brand awareness. But despite the importance of keyword selection—and the fact that it helps lay the groundwork for every paid or organic search campaign—marketers commonly make mistakes with the process.
    So what are […]

  • Create Custom Driving Directions With Google Maps Maker

    The Google LatLong Blog announced that you can now create your own custom driving directions in Google Map Maker. This comes in handy when Google Maps is missing roads, is mistaken on directions or if you want to make up a better route to get to your destination.
    Typically, I would take you through a […]

  • Google’s Matt Cutts Talks About Redirected Links & Nofollowed Links

    Matt Cutts of Google has posted two short videos on the topic of links. One video answers how Google handles links that are 301 redirected and the other video answers how Google handles nofollowed links from authority sources.
    Here is Matt’s video on 301 redirects where the question asked is does anchor text carry through […]

  • Hitwise: Visits To Gmail Surpass YouTube

    Hitwise reported that “for the past two weeks, the market share of US Internet visits to Gmail has been higher than visits to YouTube.” Accordingly, the measurement firm says that Gmail is now second only to Google.com in terms of visits among Google’s properties.
    Gmail has recently had a number of problems, with several outages and […]

  • Kosmix Launches MeeHive Personalized News

    MeeHive, a personalized service that scans more than 5,000 news sources and 5 million blogs to bring you fresh news and information based on your interests, launches today. MeeHive organizes information “relevant to a person rather than a topic,” with “fundamentally time-changing information,” said Kosmix co-founder Venky Harinarayan.
    The service is very easy to use. You […]

  • A Moving Target: Are Mobile Devices Costing You Business?

    There are multiple parties involved in the B2B purchase decision. While several parties have the ability to influence the purchase decision (e.g., purchasing personnel), those with the ability to make the decision are typically very busy, often spending significant time on the road, in airports, in meetings. They may not be tethered to their laptop, […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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