Google Discover pushing users into AI Mode

When you read an article from Discover, Google wants you to switch to AI Mode. This also applies to any page you open in Google's Android app.

Google is pushing AI Mode in Google Discover, giving you options to summarize, follow up, or dive deeper once you open a story from the feed. It’s yet another way Google is steering users into AI Mode.

To clarify, this isn’t limited to Google Discover. It’s in the Google app on Android and works on any webpage you’re viewing.

How it works. After you open an article from the Google Discover feed and tap the three dots in the top-right corner, you’ll see options to:

  • Summarize with Al Mode
  • Ask a follow up with Al Mode
  • Dive deeper with Al Mode

Damien (adell) on X posted a video. Here is a screenshot from that video, followed by the video embed:

Google Discover Ai Mode Ask Small 1764520215

Why we care. Google continues to find new ways to push people into AI Mode. Google is doing it from Search, AI Overviews, the People also ask SERP feature, Chrome, the new search bar, and more. In this case, Google already sent the user to your site, but after that, Google is giving users the ability to use AI Mode to get an AI version of your story.


Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.


About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.