What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Topic: Grok
How to do audience research for SEO
This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.
How to use Google Trends to analyze your competitors’ brand engagement
Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
15 AI tools you should use for SEO
Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.
How to create images and visuals with generative AI
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
The DESCRIBE framework for effective YouTube descriptions
Here's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.
Navigating the AI wars: Winning SEO strategies for brands
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
The future of SEO in an AI-powered world
As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?
X launches its ChatGPT rival: Grok
Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses.
Google Results For “Car Insurance” Could Look Different Very Soon
As Google prepares to get into the car insurance business, those search results will get a shake up seen in other verticals
Google Tests New Car Leads Product
Financial services, hotels, flights, products… what’s next for Google’s paid inclusion vertical search engine plans? It appears to be new cars, if a Bay Area test is any indication. The test was first spotted by auto industry publication DealerELITE. If a person has indicated he is in the San Francisco Bay Area, searching on specific […]
Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas
Google has had what it has called “comparison ads” for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better explain to searchers that comparison listings come from companies it has a commercial relationship with. It also highlights how three Google search […]
Updated: Google Testing Cost-Per-Lead in AdWords
Google is testing search and display versions of a cost-per-lead ad format that would allow users to request an advertiser contact them. The company confirmed a display test after a political controversy arose surrounding the AdWords feature, and declined to comment on a search test. Other than acknowledging that the display ad test was happening, […]
SearchCap: The Day In Search, May 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Vs. Bing Maps: Summer Vacation Planning Showdown Wouldn’t it be great if there was one mapping service that offers everything you need to plan a trip to somewhere you’ve […]
Google Goes Big For Financial Comparison Shopping, Launches “Google Advisor”
Google has rolled up its tools for consumers seeking side-by-side comparisons of financial products, launching “Google Advisor,” a one-stop-shop for consumers looking for mortgages, credit cards, checking and savings accounts, and certificates of deposit. For marketers, it’s an opportunity to gather leads, and Advisor seems to be aimed at stepping up the volume of those […]