Topic: Hootsuite

Twitter Promoted Tweets Come To Google

In a first ever move, Google is now carrying ads from someone else’s ad network — Twitter’s, as Google integrates Twitter’s new Promoted Tweets into Google Realtime Search. It’s quite a coup for Twitter. Not only did the company get Google to pay it for its data last year ($15 million, it’s rumored), something relatively […]

Twitter Slowly Expands Promoted Tweets

Watching Twitter roll out its ad-related products is almost like watching paint dry; it’s a very slooooow process. That’s to Twitter’s credit, perhaps, as the company is obviously being painstakingly delicate about introducing advertising into the service’s ecosystem. Today, another small step: Twitter says it’s testing Promoted Tweets in the main Twitter timeline. But, of […]

B2B Blogging: Your “Social Media Boomerang”

In a previous article, I discussed why every business should embrace blogging. I mentioned the concept of a “Social Media Boomerang” and now would like to expand on this topic and explain why it’s the secret sauce to every successful B2B blog. Consider your business’s website for a moment. In your effort to optimize your […]

SearchCap: The Day In Search, August 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Gnarly, Dude: Google Solves Rubik’s Cube In 20 Moves This’ll make a lot of us feel a lot dumber: Scientists have used Google to prove that Rubik’s Cube can be solved […]

FAQ: Twitter’s New Rules On Third-Party Ads

Earlier today, Twitter posted new rules about how third party ad companies can insert ads into the Twitter “timeline” of tweets. Is this a death knell for those third party companies? Not necessarily, but it’s sure a crimp in some of their plans. Below, what the new rules seem to ban and allow. The Background […]

The Twitter Search Landscape

Twitter reports serving 19 billion searches per month, and that doesn’t even count Twitter-powered searches at the major search engines of Google, Yahoo and Bing. Where are all those searches happening? Who are the big players in Twitter search? No one really knows so far, which makes life tough for search marketers trying to decide […]

Merchants And Retailers On Twitter

As we are on the verge of the fourth quarter, a make or break time for many merchants and retailers, I decided to take a look at how some large and small merchants and retailers are using twitter. BestBuy BestBuy has a multi-pronged approach, the main account @BestBuy provides interaction for BestBuy’s employees. A secondary […]