Google has updated their URL submission tool page and redesigned their Submit Your Content page. The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page not found (404) error. The issue with that is, Google should really use a 301 redirect because it ranks in the top position for [google webmaster tools] and [google […]
If the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important part of the SEO process.
Google announced on the Webmaster blog that they have removed a requirement for removing URLs via Google Webmaster Tools. Google no longer requires you to block access to the URL you want to remove from Google prior to submitted the URL removal request. Google said they have eliminated “the requirement that the webpage’s URL must […]
Your Toughest Technical SEO Questions Answered Presentations from SMX West, March 2011 No powerpoint here! This session is all about Q&A to solve the specific technical issues you’re having. Bring your toughest questions! Topics will likely include URL canonicalization (pagination, faceted navigation, breadcrumbs, parameters, analytics tracking, IIS URL issues, redirects, localized URLs…), aggregation and duplication […]
Google announced they added “soft” or “crypto” 404s to their “crawl errors” report in Google Webmaster Tools. Soft 404s or crypto 404s are page not found pages that return the server response code of 200. Technically, 404 pages should return a server status code 404, which means page not found. Sometimes webmasters make a mistake […]
As the old saying goes, you never get a second chance to make a first impression, and your website is no exception. To ensure that your site creates a positive impression, you need to keep it well maintained. Considering that a website is one of the most important marketing tools, marketers should be mindful that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google & Yahoo Make Money Off A Twitter Typo Domain Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed […]
The Google Webmaster Central Blog announced they have updated the verification tool to make it easier for webmasters to verify their sites. There are three main changes: (1) New look for HTML file verification process: (2) If you use the META Tag verification option and you change your email address tied to that Google account, […]
What should you do, as a polite and plucky link builder, if some of your inbound links just aren’t up to snuff? Do you risk alienating a well-meaning webmaster by pointing out that he’s linked to an old page that no longer exists? That he’s spelled your company’s name incorrectly, or, even worse, your URL? […]
The best time to start working on SEO is before you start building your site. It goes back to that old saying: “If you don’t have time to do it right, will you have the time to do it over?” And, of course you don’t have time to do it over. One of the biggest […]
Google hosted its third webmaster chat event last Wednesday. The event had three presentations from Googlers and plenty of question and answer time between webmasters and Google employees. The Google Webmaster Central blog has announced that they have posted a recap of the live chat session. Below you will find the presentations from John, Jonathan […]
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Ever since Google Webmaster Tools started reporting on broken links to a site, webmasters have been asking for the sources of those links. Today, Google has delivered. From Webmaster Tools you can now see the page that each broken link is coming from. This information should be of great help for webmasters in ensuring the […]
Google has launched a new tool within Google Webmaster Tools that allows Webmasters to create custom 404 pages. To access the tool, go to Google Webmaster Tools, then click on tools on the left and then click on “Enhance 404 pages.” You can then copy and paste the widget code from the Google site into […]
Microsoft has said that between “2 and 10 percent” of site searches lead to a 404 error page. The company thus decided to create what it’s calling the “Web Page Error Toolkit.” It’s a web application that uses either Live Search (or another engine of the site owner’s choice) to provide a custom error page […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Aaron Wall has released a new tool named the Website Health Check Tool. The tool reviews a site’s title tags, descriptions, URLs, and page status codes. It then returns problems the site may have with missing title tags and descriptions, any duplicate title tags or descriptions, www versus non-www issues, index page health, and error […]
Linkbait, link juice, PageRank, paid links—all of these terms are commonly associated with one of the fundamental building blocks of successful search engine optimization (SEO): link development. One of the problems with link development gurus is their obsession with 301 redirects. Heck, I have even heard search engine software engineers tout 301 redirects as the […]
I admit it. I am a search engine geek. Because I have a passion for understanding search usability, one of my particular interests is duplicate content filtering. If you want to really irritate searchers, present the same content to them in all or most of the top 10 positions in search results. In the past, […]