Topic: Indoor positioning system

Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons

WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However Apple’s recent decision in iOS 8 to randomize the iPhone’s MAC address changed all that — and may have effectively killed WiFi as an indoor location technology. Beyond this, WiFi is expensive and requires significant IT involvement. Beacons […]

Target App Now Features In-Store Product Search And Inventory Maps

Just in time for the frenzied holiday shopping season, Target is introducing product inventory search into its mobile app. The functionality is powered by Point Inside but doesn’t rely on beacons or other indoor location technologies. Following a 40-store trial earlier this year, Point Inside announced this morning that Target will be rolling out its “StoreMode” product inventory search […]

Indoor Maps & Mall Directories Come To Google Now For Android

As we reported last week, similar to the offline Google Now cards, Google has made indoor maps within the Android Search App’s Google Now cards live. Google Indoor Maps was introduced in 2011 for select malls and shopping centers. Now, if you are using the latest Google Search App on Android, a Google Now card […]

Apple Buys Indoor Location Company, What’s It Up To?

This weekend the Wall Street Journal reported that Apple had paid roughly $20 million for a company called WifiSLAM. The company was an early stage startup that had raised roughly $1 million in angel investment. It appears to have had some ambitious plans, according to a company description on AngelList: We are building the next […]

Bing Adds Boatload Of New “Venue Maps” For International Markets

Microsoft announced today, that in conjunction with Nokia, Bing has added “more than 2,700 venue maps” in North America, Europe and Asia. You can access them online at Bing.com/maps (“explore venue maps”). In the US and UK markets venue (indoor) maps are also available on Windows Phones and through the Bing app for the iPhone. The following […]

Google Maps The Great Indoors (Android Only)

Google is bringing the blue dot indoors. Google Maps for Android 6.0 is going to start showing interior maps of airports, select malls and retail stores in the US and Japan. In Japan transit stations are also mapped. The floor plan data has been obtained from all the participating entities, which Google’s Steve Lee says […]

Bing Maps The Mall

Today Bing added 400 shopping mall maps as part of a larger “venue maps” (indoor mapping) effort. A minor but useful addition to Bing Maps (especially if the initiative expands), users can now zoom in on any of the included malls and see the stores and related details for the various tenant retailers. This is […]