Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
Topic: InMobi
SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways ignoring SEO could affect your bottom line Oct 18, 2018 by Stephan Spencer It may be possible to run a business in 2018 without doing search engine optimization, but […]
SearchCap: Google My Business API, challenges faced by agencies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bridging the gaps in the Google My Business API Jun 24, 2016 by Brian Smith Each update to the Google My Business API makes life easier for those of us managing […]
SearchCap: Google Algorithm Update, Android Apps In Search & 16 Product Listing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Core Algorithm Updates Continue As SEOs Notice Weekend Google UpdateJan 18, 2016 by Barry Schwartz Another Google update this weekend has been confirmed, but it is a core update, not […]
SearchCap: Google Now Updates, SEO Mistakes & SEM Success
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tests “What’s Hot” & “What’s Nearby” As Android Search OptionsJan 15, 2016 by Greg Sterling Artem Russakovskii found an interesting Google search options test for Android. In addition to recent […]
SearchCap: Updated Bing Ads Editor, How To Fix A Bad Online Review & E-Commerce SEO Problems
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Aparna Chennapragada Says Web Sites May Show In Now On Tap In Addition To Apps Google Now On Tap may show links to relevant web pages, not just relevant native […]
SearchCap: Google Webmaster Tools Upgrade, Yoast Plugin Bug & Mobile Growth
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yoast WordPress SEO Plugin Vulnerable To Hackers Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO […]
App Annie Adds New Tools For Better App SEO, Paid Visibility
App Annie, which offers app store analytics, is announcing new features and capabilities for mobile app publishers and developers this morning. The company is adding more ad network data and analytics; it’s also offering new tools to help boost App Store Optimization (ASO). Both of these are directed toward what might be called app-user acquisition […]
SearchCap: The Day In Search, February 25, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads […]
iPad-apalooza: Yandex Looks At iPad Search & 30 Percent Of North Americans Want iPad3
On the even of the iPad3 (or “HD”) Russian search engine Yandex released data on iPad usage in Russia. The company found that “iPad users accounted for about 1 percent of all internet users in Russia.” The majority were from the greater Moscow area. While the iPad is neither a PC nor a “mobile” device […]
SearchCap: The Day In Search, February 8, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the […]
Google: 41 Percent Of Super Bowl Ad Searches Were Mobile
A wide range of social and mobile data are being reported by various sources in the wake of last Sunday’s Super Bowl game. For example, ad network inMobi said 39 percent of survey respondents “used their mobile device in response to a TV commercial during the game” (discussing commercials, getting more information or watching TV […]