SearchCap: The Day In Search, February 8, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Testing New Search Results Design
Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the older design. Jason Hart tipped us off listing out the key differences: Vertical tabs removed Top and bottom search boxes widened Search button icon changed Several links removed from header […]
- How To Make Unstructured Data Actionable In Display
I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the world is […]
- Survey: People Largely Negative About Google’s Personalized Search Results
Earlier this month market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that the majority of respondents expressed ambivalence or outright dissatisfaction about […]
- Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?
US presidential candidate Rick Santorum pulled off a surprise last night, winning caucuses and primaries in three states. So what’s with Bing listing an anti-Santorum web site first in its results in a search for his last name? Does Microsoft have some type of liberal agenda! Wait, you didn’t realize Rick Santorum has a “Bing […]
- The Neuroscience Of Search & Conversion
The one thing all of your search traffic brings with it is a human brain. It’s easy to think that our search visitors aren’t coming with any brain at all. How can they possibly decide against what we have to offer? If they weren’t going to take action, click on the ad? It turns out […]
- Apple’s Siri Drives 25 Percent Of Wolfram|Alpha Queries
Yesterday knowledge engine Wolfram|Alpha announced an intriguing new paid service Wolfram|Alpha Pro. Gary Price wrote an overview of the new service, which will likely appeal to academics, data geeks and a range of other specialized users. Wolfram|Alpha is by no means a mainstream search engine, yet it has managed to establish something of a beachhead […]
- 3 Steps To Optimize Your B2B Informational Assets
Does this situation sound familiar? Due to the success of your SEO program, organic traffic to your website is increasing. However, visitors aren’t engaging with specific aspects of the site and aren’t taking the desired actions. Why? Many B2B marketers fail to include informational assets in their overall SEO strategy. Information presented on your website […]
- adCenter Releases Features Aimed At Improving Advertiser Time-Efficiency
The adCenter team recently released some features aimed at improving Advertiser Time-Efficiency. These features are live right now, though they may not be officially announced at the time this post is published. During a recent trip to adCenter headquarters, Eric Enge was able to get some insight into these new features, and what we can […]
- Interesting Quotes From Google’s Search Lead, Amit Singhal
Amit Singhal is the man who is responsible for Google web search. All the searches done on Google are technically under his watch. So when an interview was posted named The human search engine, where Mark Prigg from the London Evening Standard interviewed Amit Singhal, I got excited. The interview shares some insights into Amit’s […]
- Google Screenwise: New Program Pays You To Give Up Privacy & Surf The Web With Chrome
Google is quietly taking requests from web users who want to get paid to surf the web using the Chrome browser while sharing data with Google. The program is called Screenwise and, though we’re not aware of any official announcement, Google has a signup page at www.google.com/landing/screenwisepanel. The page explains that Google wants to create […]
- Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools
Wolfram|Alpha (W|A) is launching a new fee-based service named Wolfram|Alpha Pro. In today’s highly competitive environment, you may wonder why W|A would ask people to pay for what many think should be free. Read on: you may decide to willingly open your wallet when you see what’s available. Since Wolfram|Alpha launched in 2009, I’ve often […]
- Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad
“SEO isn’t good for users” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug” are two quotes from a Google employee that go directly against things Google’s said before. The real truth emerging? More like a new Google employee who doesn’t seem to […]
- New: Google Sitelinks With Small Arrows
Google has confirmed that they are rolling out a new look for their one line sitelinks. The new look has a small arrow on the left side of where the sitelinks begin. Here is a picture: A Google spokesperson confirmed that these are indeed new and are “currently rolling out everywhere this week.” Google has […]
- SEMPO Announces 2012 Board Of Directors Nominees
SEMPO, the Search Engine Marketing Profession Organization, has posted their 2012 nominees for the Board of Directors. There are currently 38 nominees for the 2012- 2014 Board, with a total of 13 seats to fill. SEMPO members can vote electronically between February 14 through February 22, 2012. Votes must be submitted by Wednesday, February 22 […]
- Google: 41 Percent Of Super Bowl Ad Searches Were Mobile
A wide range of social and mobile data are being reported by various sources in the wake of last Sunday’s Super Bowl game. For example, ad network inMobi said 39 percent of survey respondents “used their mobile device in response to a TV commercial during the game” (discussing commercials, getting more information or watching TV […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Skimlinks Downplays Pinterest’s Affiliate Link Practice
- Slinging Hash Tags: Community Building In 140 Characters
- When Everyone Gets The Vote: Social Shares As The New Link Building
Search News From Around The Web:
Applications & Portal Features
- Faster browsing, safer downloading, Google Chrome Blog
- Why Techmeme now lists events, and how to get your event listed, Techmeme News
Business Issues
- Former Google exec: Facebook, Twitter are killing search, ZDNet
- Google Invited These People To A Super-Deluxe Resort Last Week To Talk About The Future (GOOG), San Francisco Chronicle
- Google Said to Plan to Assure That It Will License Motorola Patents Fairly, Bloomberg
Local, Maps & Mobile
- New 45° imagery available for 24 cities, Google LatLong
- AdMob auction enhancements, Google Mobile Ads Blog
- Finding places on the go has never been easier – check out the new Explore for your phone!, Foursquare Blog
- Google Places Thinks Jack In The Box Is A Vegan Restaurant, SEO Igloo Blog
- Long Awaited Google Places Quality Guidelines Changes, OptiLocal
- Many Google Places Search Results Are Showing an Increased Radius For Search Results, Mike Blumenthal
Link Building
- Building Up The Pages That Link To You With Links, Search Engine Roundtable
Paid Search & Contextual
- Top five policy resources to know, Inside AdSense
Searching
- Internal Site Search: How Diagnose Problems & Maximize Conversions Today, internetmarketingninjas.com
- Yandex Direct Geotargeting Options Explained, Russian Search Tips
SEM Industry
- SearchFest 2012 Mini-Interview: Rhea Drysdale, sempdx.org
SEO & SEM
- 10 Ways Paid Marketers Can Leverage Inbound Marketing, SEOmoz
- Increase Your Click Through Rates In Google By Changing Your Google Authorship Profile Image, Search Engine Roundtable
- Invalid Click To Call On Google AdWords, Search Engine Roundtable
- Let’s Stay Together: Merging AdWords & Analytics Reporting, PPC Hero
- The Time For Content Marketing Is Now, distilled
Social Media
- Pinterest is quietly generating revenue by modifying user submitted pins., llsocial.com
- Lady Gaga’s New Social Network Resembles Pinterest, Reddit [PICS], mashable.com
- Q&A: Foursquare CEO Dennis Crowley on What He’s Learning From Twitter and What’s Next, Read/Write Web
Video, Music & Image Search
Web Analytics
- Google Analytics has learned 9 new languages, Google Analytics Blog
- How To Exclude Brand Search Terms & Keywords In Google Analytics’ Traffic Sources Reports, seoroi.com
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