Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Simple Guide To Understanding The Searcher Experience When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. […]
Local search provider and ad network YP (formerly the advertising and directory services division of AT&T) released search and activity data collected from consumers and advertisers on its network in a Q3 Local Insights Report. The report contains findings drawn from its online, mobile and IPTV properties. The YP Local Ad Network represents “573 million […]
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Home Depot To Correct Misleading Link Request It read like one of those bad link requests you get. Link to me, and you’ll rank better. It even suggested hiding the link. […]
AT&T Interactive released its Q1 2012 “Local Insights Report” (.pdf) earlier today. The report covers search activity on AT&T Interactive’s various properties (online, mobile and IPTV), which together comprise its YP Local Ad Network. The data in the report are gleaned from more than 190 million monthly searches across the network. Below are the overall […]
Google is about to launch a premium video on demand service through YouTube that will directly challenge iTunes, Netflix, Hulu and even cable TV. In the past YouTube tested video rentals (and has continued to do so) but the titles were limited and the results have been muted. The new service appears to be called […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Social Search Now Recommends People To Follow On Twitter Who’s an expert in a particular topic that you might want to follow on Twitter? Bing Social Search has a new […]
A Wall Street Journal article this morning reviews the state of so-called connected TV, which used to be called IPTV. All the big search players have initiatives going. According to the article Google has told ad executives at major agencies that it will put ads in Google TV SERPs: The Internet giant has told ad […]
Nielsen Research came out with interesting statistics on overall video consumption last week indicating that total TV consumption reached record levels when considering traditional broadcast video, time shifted video, web video and mobile video. This seems to fly in the face of the predictions that online video is cannibalizing the traditional business model. The web […]
Almost since its mainstream introduction in the 1940s and 1950s, television has been the dominant mass medium. Today, television ad revenues in the US are estimated to be between $60 and $70 billion. But the internet, like cable TV and DVRs before it, is shaking up the industry and fundamentally changing consumer behavior. There are […]
AT&T’s YellowPages.com, which was recently named the fastest growing Internet yellow pages site by comScore, has been testing a beta site with a dramatically improved design and user experience. Here’s the new beta site.
A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy digital ad firm aQuantive, which owns Atlas and Avenue A | Razorfish, for $6 billion in cash. It is apparently the biggest acquisition in Microsoft’s history.
Yahoo CEO arrives on Microsoft’s turf from News.com reports that Terry Semel, Yahoo’s CEO, took the podium at Microsoft’s Strategic Account Summit yesterday. Semel did not mention the recent merger rumors between Microsoft and Yahoo but did talk about working with Microsoft on creating standards for Internet advertising. Semel’s speech talked about how people are […]