SearchCap: The Day In Search, September 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Simple Guide To Understanding The Searcher Experience When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. […]

on September 14, 2012 at 4:59 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • A Simple Guide To Understanding The Searcher Experience

    When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. What is your role in understanding and delivering a successful searcher experience?

  • How To Go Picasso On Your Data With Conditional Formatting

    Anyone who knows me knows I’m not a fan of tabular data (data in tables). If you want your data to be persuasive, it needs to be visual. However, when you’re dealing with large data sets that’s not always feasible. For example, when I’m dealing with data from webmaster tools or Screaming Frog, there’s just […]

  • Advanced Excel For PPC: How To Work With Match Types Using VBA Code

    When working with AdWords Keyword reports downloaded from the Web interface, you may come across Keywords with their Match Types signified by special punctuation, rather than a separate column indicating Match Type. In this post, we will use some Excel VBA code that will help us work back and forth between this format and the […]

  • Report: Highest Mobile CTRs Where User 1-2 Miles From Business

    Local search provider and ad network YP (formerly the advertising and directory services division of AT&T) released search and activity data collected from consumers and advertisers on its network in a Q3 Local Insights Report. The report contains findings drawn from its online, mobile and IPTV properties. The YP Local Ad Network represents “573 million […]

  • Google Rolls Out AdWords Enhanced Sitelinks Globally

    In February Google released enhanced Sitelinks for AdWords. Now, Google has announced they are rolling this out globally where all countries where AdWords is available. Enhanced Sitelinks look at the other text ads in your account and when it makes sense, they will combine those text ads for your single ad and make it into […]

  • Introducing Trove: Already The Best Facebook Search Around & Set To Tackle Other Social Networks Next

    It’s no secret that Facebook’s existing search engine is bad; that drum has been beaten to death. But you don’t have to wait for Facebook to make it better; there’s a pretty darn good Facebook search engine out there now. It’s called Trove, and it’s officially launching on Tuesday. But you can connect your Facebook […]

  • Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO]

    About nine out of 10 search marketers say Google’s recent algorithm changes have had a significant impact on them, and about the same amount say that the rise of the mobile internet and local search are also having a significant impact. The data comes from the SEMPO State of Search Marketing Report 2012, which was […]

  • Google Doesn’t Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe

    Fairsearch, a group backed by Microsoft and other Google competitors to lobby that Google isn’t “fair” to them with its search results, has been having a event today to push its view of all that’s wrong with Google. That includes building a myth that Google requires that all Android devices to use Google search. Google […]

  • Search In Pics: Cutts Shirts, Pi In The Sky & LEGO Phone

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. LEGO Phone: Source: Google+ Pi In The Google Sky: Source: Google+ Matt Cutts Shirts: Source: Google+ […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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