Topic: Joseph Kerschbaum

Apple

SearchCap: The Day In Search, April 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Date: Enhanced Campaigns Rollover Starts July 22 Paid search managers: mark your calendars. Buried toward the bottom of today’s announcement on ad group-level mobile bids becoming available in enhanced campaigns […]

| Apr 9, 2013 at 5:01 pm ET

SMX East 2012: The Optimal Conversion Recipe: Search, Display & Retargeting

The Optimal Conversion Recipe: Search, Display & Retargeting Presentations from SMX East, October 2012 Many search marketers have to manage both text and display ads, and how to do this best is an important concern. An key success factor with this juggling act is retargeting: understanding user intent via search, and then subsequently advertising to […]

| Oct 25, 2012 at 5:03 pm ET

SMX East 2011: Best Practices With adCenter For Bing & Yahoo

Best Practices With adCenter For Bing & Yahoo Presentations from SMX East – NYC, NY, September 2011 Now that Yahoo and Bing have a combined estimated 30% market share, you know you can’t ignore this appealingly large source of traffic – but you’ve also heard that you can’t just clone your AdWords campaign and expect […]

| Dec 2, 2011 at 9:17 pm ET

SMX Advanced 2011 Slide Video: Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter

Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter Presentations from SMX Advanced, June 2011 Google (and now Microsoft) place enormous emphasis on Quality Score, a formula that determines both the display position and ultimate cost of ads. Much has been written about Quality Score, but this session goes beyond common lore, and […]

| Aug 26, 2011 at 4:21 pm ET

SMX West 2011 Slide Video: Ask The Paid Search Buyers

Ask The Paid Search Buyers Presentations from SMX West, March 2011 Imagine sitting down with the internet’s equivalent of legendary advertising “mad men” David Ogilvy, Leo Burnett, Mary Wells… Now imagine asking them to describe the secrets of their success – how they create brilliant ads out of a few scant words and calls to […]

| Apr 15, 2011 at 4:11 pm ET