Microsoft Rebranding Live Search As Windows Live Search?
The LiveSide blog reports on screen captures showing that Microsoft may be testing rebranding Live Search as Windows Live Search. Here is a snippet from one of the screen captures:
Topic: Kevin Johnson
SearchBiz: Mehdi Moves Up At Microsoft; Should MSFT learn from Ask?; Top 25 People On The Web; Google & The NSA
With Microsoft’s current advertising campaign still leaving many people shaking their heads in wonder, TechCrunch has an idea: follow the lead of Ask.com. Jason Kincaid confesses that Ask’s ad — the one that shows a young woman “exercising” (ahem) on a stripper pole in her house — actually made him curious enough to click through […]
SMX Advanced ’08 – Day Two Recap
Day two of SMX Advanced is now over. The Give it Up session was truly awesome, but those notes cannot be posted until July 3rd, so stay tuned for that. Here are the sessions recaps:
Microsoft’s Kevin Johnson Profiled By Fortune As “The Man Who Would Run Yahoo”
Microsoft’s Kevin Johnson is perhaps the main strategist in the company’s battle for online advertising dollars and in some sense driving the future of Microsoft as an entity. Fortune magazine interviews and profiles Johnson. Johnson runs the group that controls the Windows OS and online services, including Live Search.
What Are Your Search Questions For Microsoft President Kevin Johnson?
In about three weeks, I’ll be asking Microsoft president Kevin Johnson, who oversees the Windows and Online Services division, questions relating to search as part of his keynote at our SMX Advanced search marketing conference in Seattle, June 3-4. I want your help! What questions would you like to see him address? Give me your […]
Microsoft’s Johnson: “Once Yahoo And Microsoft Agree On A Transaction”
This afternoon, Kevin Johnson, president of Microsoft Platforms & Services Division, issued an email to Microsoft employees (that was released via its PR firm). The letter has a tone of confidence that assumes a deal with Yahoo will ultimately take place. It reiterates what Microsoft believes to be the benefits of that deal and looks […]
Yahoo! Addresses The Troops (And So Does Microsoft)
With all the furor about Microsoft’s potential acquisition of Yahoo!, how do the Yahoo! employees feel about the possibility? Top Yahoo! execs addressed employees on Friday and followed it up with a company-wide email. The email emphasizes that the bid was unsolicited, that no decisions have been made, and that Microsoft’s proposal is one of […]
Live Blogging Microsoft’s Bid For Yahoo Call
The Microsoft conference call on the Yahoo bid is happening now. I’ll live blog rough notes. Greg Sterling will do a formal write-up later.
Microsoft Seeks 30 Percent Of Search Market And Much Bigger Chunk Of Online Ad Revenues
Reuters reports on a speech given at an investor conference by Microsoft’s Kevin Johnson, president of Microsoft’s platforms and services division. In the speech Johnson reportedly said that Microsoft wants to capture 30 percent of the consumer search market as well as a much larger slice of the online ad pie, in “three to five […]
Live Search Is On A “Positive Trajectory” Says Microsoft
Microsoft says its Web search on “positive trajectory” from Reuters reports Kevin Johnson, president of Microsoft’s platforms and services group, saying Live Search is on a “positive trajectory.” He said in an interview: Over the next 12 months, we’ve got a very aggressive engineering plan with multiple releases of search coming forward. So, I think […]
Microsoft To Acquire Online Marketing Firm aQuantive For $6 Billion
A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy digital ad firm aQuantive, which owns Atlas and Avenue A | Razorfish, for $6 billion in cash. It is apparently the biggest acquisition in Microsoft’s history.
Microsoft Appoints New Head Of Search & Ads
Microsoft has appointed Satya Nadella to head the newly formed Search and Ad Platform Group at Microsoft. Kevin Johnson, the president of Microsoft’s Platform Services Division, will be Satya Nadella’s boss. Nadella will start his new role on April 19th. He maintains a blog here.