Turn your SEO process into AI-powered tools
Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.
Topic: Knowledge management
How AI forms opinions about your brand
Build a digital footprint that helps AI understand your expertise, recognize your credibility, and recommend your brand.
How a ‘client brain’ gives AI the context SEO work needs
Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations.
SEO’s future isn’t content. It’s governance
GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
LinkedIn launches collaborative articles for users to share insights and advice
LinkedIn members will be invited to share ideas, examples, and experiences in specific sections of these new collaborative articles.
Live Blog: Google Unveils Voice Search & Search By Image For Desktop, “Google Instant Pages”
Everyone ready? Because the big day has arrived! Google’s “Inside Search” event begins today at 9:30am Pacific Time. OK, reset your expectations. It might not be that big. But I’ll be live blogging it, so stay tuned. The event was only announced a few days ago, and it’s anyone’s guess as to what’s happening. I’m […]
“Knowledge” Replaces “Search” For Google
Google’s no longer in the “search” business — it’s now in the “knowledge” business. OK, not exactly. TechCrunch points to a April 11, 2011 SEC filing that discloses a job-title change for Alan Eustace, Google’s Senior Vice President, Engineering & Research. He has become Google’s Senior Vice President, Knowledge. It was widely believed that Eustace was […]
Google’s Knol Launches: Like Wikipedia, With Moderation
After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. While Google says Knol is not designed to compete with Wikipedia — and there are good arguments to back this up — I still think the easiest way to […]
Google Knol: Competitors Respond & Time To Limit The Aggregators?
Last week, our Google Knol – Google’s Play To Aggregate Knowledge Pages article covered the Wikipedia-like Google Knol product that Google is testing and may release in a few months. In that article, I noted how Knol was aimed squarely at services like Wikipedia, Yahoo Answers, Mahalo, and Squidoo. Since them, some of those players […]
Google Knol – Google’s Play To Aggregate Knowledge Pages
Move over Wikipedia, Yahoo Answers, Mahalo, and Squidoo. Maybe. That’s because Google’s testing its own service to let people build a repository of knowledge. In fact, knowledge forms the core of the service’s name: Google Knol. Screenshot of Google Knol page (feel free to use this and those below, just link to this story, please) […]