5 ways content helps create a better user experience
If you give users a good content experience, they will stay longer – and come back when they’re ready to buy.
Topic: Lee Odden
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
How to measure content KPIs during COVID [Video]
The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront.
Empathetic content marketing falls flat without authenticity [Video]
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic.
How to evaluate content marketing opportunities during COVID [Video]
“It's easy to get to get stuck on the pandemic, but how it's impacting day-to-day lives ties a lot to different businesses,” said Amanda Milligan on Live with Search Engine Land.
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.
PubCon Las Vegas 2010 Big Recap
The PubCon Las Vegas 2010 show is now over and here is a recap of all the live blogging that I found while at the conference. Day One: David Pogue Keynote – PubCon 2010, SEO.com Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010, SEO.com Day 1: Online Reputation Management Session – PubCon […]
SearchCap: The Day In Search, August 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Twitter Celebrities We Seek The Most, According To Google There are plenty of celebrities on Twitter, and it easy to find lists of those who are most popular according to […]
SearchCap: The Day In Search, August 27, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
What Are Search Blogs Talking About?
Lee Odden wrote Word Visualization on Search Marketing Blogs, where he used a tool named Wordle to show what the search blogs are actually talking about. Wordle forms a tag cloud of the most used words and phrases on a particular blog. The neat part is that Wordle allows you to select different fonts, layouts, […]
Lee Odden Interviews Google’s Adam Lasnik
Lee Odden posted a ten-minute interview with Google’s Adam Lasnik. Adam is well-known for being one of the many Googlers who work on Webmaster communication. In this interview, Lee asked Adam questions on: Google compliant Flash and JavaScript capabilities Duplicate content issues and if there are penalties Using the nofollow to “sculpt PageRank” Best way […]
SearchCap: The Day In Search, February 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, December 21, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search & Interactive Marketing Associations List
Lee Odden is compiling a list of regional search and interactive marketing associations and is asking for your help. He currently has over 25 on the list, but I am sure there are a lot more. If you know of any he is missing, comment at his blog and let’s help him compile the ultimate […]
Search Engine Land’s Blogroll, Sliced, Diced, & Categorized
We’ve had a huge blogroll on Search Engine Land since we started last year. Inspired by some recent posts, I’ve now organized that massive list into categories, to make it easier for those looking to find some good blog reading. Below, a guide to our blogroll, designed to help those who want to seek out […]
Google Reader Now Reporting Subscriber Figures
Earlier this year, iGoogle started reporting the number of readers putting a blog on their personalized home pages at Google. Now Google Reader is doing the same, showing how many readers a blog has within Google’s dedicated feed reading service. More on this below, especially how in contrast, FeedBurner/Google Feedfetcher report a combined figure for […]
Kevin Ryan Named VP Of Search Engine Watch & Search Engine Strategies
Kevin Ryan was named the vice president of global content for Search Engine Watch and Search Engine Strategies, by Incisive Media today. Ryan in the past worked as the vice president, Interactive Media for the Interpublic Group agency, Wahlstrom Interactive and CEO of Kinetic Results. He also founded Motivity Marketing, a strategic consulting firm. He […]
SearchCap: The Day In Search, April 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
The Blogs & Search Blogs With The Most Readers
Which blogs have the most feed subscribers from Self Made Minds is an excellent rundown on top blogs according to the number of RSS or feed subscribers they have, according to FeedBurner. Search Marketing Blogs by RSS Subscribers from Lee Odden at the Online Marketing Blog takes the idea and focuses it on search blogs. […]
Google Testing Grouping Search Results By Category
Lee Odden spotted Google testing this very unusual user interface. In short, some of his searches are displaying Google results that are grouped by category. I used Lee’s screen capture and cropped it a bit to fit here.
Local Search Best Practices
Kevin Newcomb at Search Engine Watch points to Michael Gray’s blog, where Gray has just begun a kind of all-star line-up of interviews on “local search tips, tricks and secrets” with some industry leading practitioners. These are in-depth discussions and most will be worth taking a look at. Here’s the roster. He has already completed […]
Interview With MyBlogLog CEO Scott Rafer & 10 Feature Requests
Lee Odden has an interview with MyBlogLog CEO Scott Rafer, where he asks questions about how he transitioned from Feedster to MyBlogLog and covers the growth of MyBlogLog. In a related article, Jeremy Schoemaker at his Shoemoney blog posted a 10 Things I Wish MyBlogLog Would Do article. All of his requests would be useful […]
Search Search Marketing Blogs With A Google CSE
Todd Malicoat created a new Google Custom Search Engine (CSE) seeded by Lee Odden’s comprehensive list of must read search marketing blogs. You can access Todd’s Google CSE over here, I like some of the results so far. Todd, also added the search box to his right side navigation, just in case you forget about […]
A Big List of Search Marketing Blogs
Can’t get enough about search marketing each day? Lee Odden has a cure for information underload: A huge list of more than 250 search marketing blogs, updated every Friday (here’s the list of new blogs added last Friday). Have a blog and want to get added to the list? Simply link to the list and […]
SearchCap: The Day In Search, Dec. 21, 2006
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: