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SearchCap: The Day In Search, December 21, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: If Paid Search Isn’t Working Then You’re Doing Something Wrong The Nielsen Company recently completed a survey asking consumers their opinions on advertising, including offline and online. When asked “To What […]

Barry Schwartz on December 21, 2007 at 1:24 pm | Reading time: 6 minutes

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

If Paid Search Isn’t Working Then You’re Doing Something Wrong
The Nielsen Company recently completed a survey asking consumers their opinions on advertising, including offline and online. When asked “To What Extent Do You Trust the Following Forms of Advertising?” paid search ads were ranked near the bottom compared to other forms of advertising. This should not come to…
Yahoo China Loses Case On Linking To Unlicensed Music
Yahoo! Found Guilty of Mass Copyright Infringement from TorrentFreak reports Yahoo China has lost their case over linking to unlicensed music in China. Didn’t they already lose the case? Well, in April they were ordered to remove those links and ordered to pay 200,000 yuan. But they then appealed that…
Search and Interactive Marketing Associations List
Lee Odden is compiling a list of regional search and interactive marketing associations and is asking for your help. He currently has over 25 on the list, but I am sure there are a lot more. So if you know of any he is missing, comment as his blog and…
Travel Search Sites Kayak And SideStep To Merge In Nearly $200 Million Deal
TechCrunch reported last night that travel meta-search site Kayak had closed a whopping $196 million round and then turned around and bought competitor SideStep for almost that same amount. The press release officially describes the transaction as a merger and both brands will apparently be preserved, but Kayak is clearly…
Holiday Search Engine Logos
Happy Holidays Search Engine Land Readers! The logos above are from Google, Yahoo and Ask.com for the 2007 holiday season. Google will actually be uploading a new holiday logo each day, Yahoo’s logo is very animated and Ask.com has snowflakes falling from the sky! Plus, as always, ’07 Holiday…
Search News Headlines Application For Facebook
Finally, Barry and I can share an application that we’ve been cooking up — Search News For Facebook. Install this, and by default you’ll get the top headlines from Search Engine Land and Search Engine Roundtable combined, showing on your Facebook profile page. You can also add your own feed…
Vote Now For 2007’s Funniest Search Blog Posts
I’m now taking nominations for the 2007 top 10 list of the funny/irreverent blog entries in search. Why? The search industry is important. I mean, what industry (besides the sex industry) can single handedly cause Google to change its vaunted PageRank algo? However, on occasion we tend to take ourselves…