SearchCap: The Day In Search, April 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Ask.com To Launch Contextual Advertising Product Ask.com is launching a new sponsored listings contextual product and will go live the week of May 21st. The Ask contextual product will initially launch […]
Danny Sullivan on April 25, 2007 at 4:56 pm | Reading time: 8 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- Ask.com To
Launch Contextual Advertising Product
Ask.com is launching a new sponsored listings contextual product and will go
live the week of May 21st. The Ask contextual product will initially launch
within IAC’s own network of sites including Match.com, Ticketmaster, Evite and
Citysearch and will then expand to trusted third party publishers. Individual
publishers will most… - Google Maps
Introduce User-Generated Content
When Google launched its personalized mapping tool, My Maps, the company said
it would soon be integrating user-generated content. It appears that is now
happening on many Google Maps searches (hat tip to NLC Marketing Blog)…. - MapQuest
Partners With GM’s OnStar For ‘Send to Car’ Directions
General Motors’ OnStar Division and MapQuest have announced a partnership (see
the video and related info on how it works) that allows OnStar subscribers to
plan their trips via MapQuest and then send those directions to their cars.
The service is called "Web Destination Entry" and will reportedly be made… - Google News
Results Now Live In Web Search Results
As we reported last week, Google is now including news results in web search
results when your query terms trigger relevant results. The results are
clearly marked with a link for "News results for…" above the news results,
as shown here: I’ve asked Google how the new changes will affect… - Google: Sued
Again Over "Bad" Listing
Building Contractor Sues Google for Indexing Consumer Complaint from Wired
highlights yet another case where a someone wants to sue Google over how they
are listed. Cases like these have lost in the past, but people keep trying. In
this case, New Jersey building contractor RSA Homes is upset… - Windows
Vulnerability Exploited Through Google AdWords
Virus Writers Taint Google Ad Links from the Washington Post covers a report
saying that consumers trying to reach some legitimate sites might be getting
infected with malicious software when they click on ads at Google. The
software tries to "steal passwords and other sensitive information from
infected PCs," the… - Google To Sell
Ads On China Telecom’s Business Directory Sites
Google to Sell Online Ads on China Telecom Web Sites from Bloomberg reports
that Google has won the right to sell ads on 400 local business directory
sites owned by China Telecom, China’s biggest internet service provider. This
deal is expected to help Google close in on Baidu and Microsoft’s… - Intel To Add
Google AdWords Marketing Storefront For Resellers
Google gets in on ‘Intel Inside’ campaign from News.com reports that Google
and Intel worked together to build, what I believe to be, an add on to their
reseller and channel intranet, enabling resellers to easily market their Intel
based computers via Google AdWords. The "co-marketing initiative" should allow
these… - Live Search’s
General Manager Leaves Microsoft
Via BetaNews, Yet another Microsoft search exec calls it quits from All About
Microsoft covers how Microsoft’s Live Search is losing another key executive
— general manager Dane Glasgow. Glasgow is said to be leaving for more time
with his family and to purse non-profit interests. Former search chief… - Solving B-to-B
Marketers’ Problems
In my last column I explored b-to-b marketers’ changing perceptions toward
search marketing and predicted a continued trend in rapidly increasing b-to-b
search budgets—at the expense of traditional marketing channels. Today I’d
like to talk about why this shift is occurring. First, let’s start by looking
at the top… - Properazzi – A
European Property Search Engine
Properazzi is a multi search engine that scans property websites and provides
access to over 1,800,000 properties for sale or rent in 45 European countries.
Searchers can limit searches to particular towns or countries, by price,
keyword and sale or rental. A Google powered map allows another method of
locating… - Autonomy To
Reclaim Blinkx, Then Spin It Off
The relationship between enterprise search company Autonomy and video search
company Blinkx has always been confusing. PaidContent.org now reports that the
"weirdly secretive relationship" (I agree) is getting clearer. Autonomy is to
exercise an option to take over Blinkx, then appears to be spinning some
consumer-facing search technology that its… - Google Passes
Microsoft For Most Visited Site In The World
Google surpasses Microsoft as world’s most-visited site from the San Francisco
Chronicle reports that Google is now more popular than Microsoft, in terms of
worldwide visits. According to comScore, Google had a million visitors more
than Microsoft in March 2007. Google had 528 million unique visitors, while
Microsoft had 527… - The Blogs &
Search Blogs With The Most Readers
Which blogs have the most feed subscribers from Self Made Minds is an
excellent rundown on top blogs according to the number of RSS or feed
subscribers they have, according to FeedBurner. Search Marketing Blogs by RSS
Subscribers from Lee Odden at the Online Marketing Blog takes the idea… - Marge Simpson "Googles
Herself" & Uses Google Maps
YouTube has a clip from the popular TV cartoon The Simpsons showing Marge "googling"
herself: Here’s the clip itself:…
Search News Headlines From Elsewhere
Applications & Portal Features
-
Google
Apps: Don’t bother unless you know the following, Googling Google -
Google Developer Day on May 31, Official Google Blog
Business Issues
-
Yahoo! to expand Indian operation, gears for America Online’s entry, AFP -
WPP, Others Eye
Bid For 24/7 Real Media Ad Network: Report, PaidContent.org
Conferences
-
WebmasterWorld’s PubCon Goes Up Against Search Engine Strategies Chicago,
Search Engine Roundtable -
Las Vegas WebmasterWorld
Pubcon vs Chicago Search Engine Strategies, Threadwatch -
AMA
Hot Topic Series: Search Marketing in San Fran, Natural Search Blog -
SEMPO Institute – Advanced SEO Courses, Web Analytics World -
Class is Almost in Session – Will You Be There?, 10e20 -
Microsoft adCenter Experience @ The International Direct Marketing Fair –
London, adCenter Blog -
Free Webcast This
Thursday: Revving Up For Mobile Search Marketing, Search Engine Land -
Danny’s First Search Marketing Expo Coming!, Search Engine Roundtable -
Come out to SMX Advanced in Seattle and party with Webmaster Central,
Google Webmaster Central Blog -
9 Reasons To Attend
SMX Advanced, Search Engine Land
Local, Maps & Mobile
-
Local.com Joins the Landing Page Business, Small Business SEM -
Teeth Hurt? TrueLocal suggests McDonalds … or Midas!, Small Business SEM -
Panoramio Approaches 1 Million Photos in Google Earth, Google Earth Blog
Paid Search & Contextual
- Buying Site
Targeted AdSense Ads, SEO Book -
AdWords Optimization Tips: Part 5 – Beyond Keyword Basics, Inside AdSense -
Should Google Add Reinclusion Requests In The AdSense Console?, Search
Engine Roundtable -
No-Cost Campaign Design, Yahoo Search Marketing Blog -
Sverigechefen lämnar Google,
IDG
Podcasts
-
The Marketing Pilgrim Podcast – Episode 3, Marketing Pilgrim -
Google & Yahoo Earnings, Web History, Virginia Tech, Remove Content, Anchor
Text, SEO Content, PPC & More, Search Pulse -
Google’s Popularity;
Suing Google Over Listings; The Simpsons Do Google & More!, Daily
SearchCast
Searching
-
Search Engine Shoot-Out, PC World - Grading The Next Wave Of
Search, Online Spin -
Enough
about the big boys of search, what about everyone else?, Compete Blog -
Google Search Recognizes Open Office Documents, Google Operating System -
New Demos from Next Generation Search Group at University of Helsinki,
Resource Shelf -
Interactive Q&A:
Katie Jacobs Stanton, Product Manager of Google Finance, Seeking Alpha -
Resource of the Week: The Virtual Gary Price, ResourceShelf
Other handy uses for web history, Matt Cutts- Google and
privacy, Matt Cutts -
The Data Bill of Rights, John Battelle
SEM Industry
-
Women in Search – Techie or Tacky?, Blogs & Feeds -
Performics Tries To Tie Itself Closer To DoubleClick, InsideGoogle -
Book review of How to Win Sales & Influence Spiders by Catherine Seda,
Search Engine Watch -
Reader Poll: Best Search Marketing Magazines, Online Marketing Blog -
Should Online
Newspapers Buy Keywords Related To Tragic News Events?, MediaPost
SEO & SEM
-
SEO Site Analysis: Knowing the Score, Part 3, ClickZ -
9 Ways to Make Money on Analytics, Search Engine Watch - Serp Archive,
SEO Book - A Glance at
Trellian’s Keyword Discovery Tool, Search Engine Guide
Basic Keyword Research Using Free Keyword Research Tools, Performancing-
Keywords in URLs the New Google Search Optimization Winner?, Search Engine
Roundtable -
Permalink Redirect Plugin for WordPress, Joost de Valk -
Is Feedburner Siphoning Your Link Juice?, Marketing Pilgrim
Shopping Search
-
Live Product Search: More Images, More Relevant, Live Search Blog
Social Media
-
Social search and the same old problems, Geeking With Greg -
my social networking dream, Vanessa Fox -
Branded Personal Pages A Draw For 43% Of Consumers, MediaPost -
TRAFFIC TRICKS: Technorati’s search engine traffic, Valleywag -
Newsvine Relaunch Today: Build Your Own News Site, TechCrunch -
Newsvine 2.0 – Evergreen, Pronet Advertising -
Digg to Pligg – Easy
Social News Links, SEO Book -
DIGG: Six businesses that should hire Diggers, Valleywag -
Wikipedia Users: A New Report from the Pew Internet and American Life Project,
ResourceShelf
Video, Audio & Image Search
- MSN Video…Same As
Soapbox, Mashable - MSN Launches
Next-Gen Beta Of MSN Video; Fits With MSN Entertainment Relaunch,
PaidContent.org -
CastTV Closes Series A Led by DFJ, Cast TV -
Google is planning on using 30 second pre-roll ads on YouTube, Vnunet -
YouTube Marketing Tips, Small Business SEM - Database Update,
YouTube Blog
Other Stuff
- What the
heck is Web 2.0 anyway?, Jeremy Zawodny -
Authors@Google gets a home, Official Google Blog -
Google’s AdWords Representative Calls Radio Ads Magical, Search Engine
Roundtable -
Google Announces rel=”soul_bought” Link Attribute, In Search Of Stuff
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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