Google faces six years of court oversight in ad tech antitrust case
A judge says behavioral remedies can 'effectively pry open to competition' key ad markets through new access, data-sharing and conduct rules.
A judge says behavioral remedies can 'effectively pry open to competition' key ad markets through new access, data-sharing and conduct rules.
Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad exchange.
Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.
The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the open web.
A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process.
Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.
The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.
Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
The Google antitrust trial's early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
The tech giant denies allegations that it abused its dominance of digital advertising technology.
The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers.