Why broad targeting makes creative your best qualifier
See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.
Topic: Medicare
How to run compliant, effective medical and mental health ads
See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.
Search Engine Land Awards 2023: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 23.
Google Search lets you see if a doctor or healthcare facility takes your insurance
Make sure to update your healthcare client's Google Business Profile and website to ensure Google is showing accurate details.
Microsoft Advertising’s Health insurance ads are here in time for open enrollment
Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.
Health insurance advertisers in the U.S. now required to pass Google Ads certification
Similar to Google's certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.
On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google
Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend, AdGooroo found that an average 171 advertisers […]
What It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With Humana’s Mobile Manager
According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google’s mobile SEO requirements. In light of Google’s focus on mobile, mobile SEO is something all companies should be considering – not just Fortune 500 organizations, and definitely more […]
Why Google “Personalizes” Results Based On Obama Searches But Not Romney
Do a search for “Obama,” and you might find your subsequent queries for things like “medicare” seemingly personalized based on your initial Obama search. Do the same for Romney, it is doesn’t happen. Is Google biased toward Obama, as some are now writing? No. Is it the “filter bubble” of personalization out of control? Perhaps […]
Obamacare AdWords: Partisan Outrage Or Public Education?
The phrase “Obamacare” was intentionally concocted by health care opponents to create a negative impression or connotation in an attempt to defeat the program. The phrase stuck and is now widely used by some in the media. That’s all according to Wendell Potter, a former health care industry PR executive who’s written a disturbing book […]
Avvo Expands Into Doctor Search & Ratings
Avvo, the popular lawyers’ directory, is expanding into the medical industry today with a new directory of US-based doctors. The company says its new services launches with profiles of more than 800,000 doctors, as well as a forum where consumers can trade questions and answers with participating doctors. The most noteworthy — and possibly controversial […]
Google Launches Living Stories News Experiment With New York Times & Washington Post
Google has unveiled a new Living Stories are, where the New York Times and the Washington Post are experimenting with how coverage of a particular news story would look if content was all centralized within a single page. The experiment puts into practice a vision that Google has long expressed previously as “Living URLs,” a […]
SearchCap: The Day In Search, March 30, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.