When the long rumored Google Health was announced in early 2008, it appeared to be a very ambitious initiative that had a mountain to climb. That mountain was participation: getting individuals, doctors and hospitals to digitize their records. Then there are the myriad privacy and data security issues. But Google isn’t the only one in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Kaiser Permanente, with the largest HMO in the US, has selected Microsoft’s Health Vault personal health records initiative over Google in a big new test with Kaiser employees, according to the NY Times. If successful, the offering could be extended to all of Kaiser’s almost 9 million members.
Vertical health search engine Healthline has introduced what it’s calling the Healthline Media Network, a contextual ad network for medical and health-related sites. According to the company, the new ad network will utilize Healthline’s “semantic health search technology” to better understand partner page content and do a better job of matching ads accordingly.
The very long awaited Google Health may be about to launch. The New York Times and CNN have reports this morning that Google and the Cleveland Clinic are announcing a pilot program that reportedly will involve the creation of personal health profiles on Google for anywhere between 1,500 and 10,000 patients. These profiles will include […]
Philipp Lenssen and Tony Ruscoe at Google Blogoscoped have noted that the login page for Google Health is now live, although the service itself is not (and www.google.com/health currently redirects to the Google Coop page about health). Gabriel Stricker, Google spokesperson, told us: “We’re very interested in working on products in the area of health, […]
A PEW/Internet and American Life study out today finds that the place Americans turn to most for answers is the internet. The study, which surveyed 2,796 Americans, found that 76% have internet access and that 58% turn to the internet when they have questions about things like health, school, careers, and government issues. The project […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Marrisa Mayer, taking over the Google Health initiative from Adam Bosworth, who recently left the company, announced at the Web 2.0 conference yesterday that people could “expect a lot of activity in the coming months,” ahead of an early 2008 launch.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As part of its push into four strategic vertical search segments, Microsoft has unveiled “HealthVault,” which aims to be part medical search engine, part repository of personal data and health information that can be selectively disclosed to doctors and other interested parties. Mary Jo Foley has considerable detail on how it will work. Of course, […]
The International Herald Tribune reports (story also in the NY Times) on new developments at both Google and Microsoft concerning their health product strategies. The long-rumored Google Health is apparently almost here. (See screenshots at Google Blogoscoped.) Health care-related advertising and marketing is a multi-billion dollar industry in the U.S. and Google and Microsoft are […]