SearchCap: The Day In Search, June 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Offers Duplicate Content Tips Roundup Struggling with duplicate content woes? Google’s done a blog post today to try and provide further advice and guidance. Among the highlights:… "Nobody’s Safe In […]
Danny Sullivan on June 9, 2008 at 3:20 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Google
Offers Duplicate Content Tips Roundup
Struggling with duplicate content woes? Google’s done a blog post today to
try and provide further advice and guidance. Among the highlights:… - "Nobody’s
Safe In Cyberspace": Stalking And Wikipedia
The article, "Nobody’s Safe in Cyberspace," by Wikipedia editor and
photographer David Shankbone details a personal ordeal he experienced with
an online stalker. It’s a horrible story that involves intimidation and
threats of violence. But as Shankbone writes there’s little recourse
available to the one who is stalked and harassed… - Kaiser
Chooses Microsoft Over Google For Personal Health Records Initiative
Kaiser Permanente, with is the largest HMO in the US, has selected
Microsoft’s Health Vault personal health records initiative over Google in
a big new test with Kaiser employees, according to the NY Times. If
successful the offering could be extended to all of Kaiser’s almost 9
million members…. - No,
Advanced SEO Does Not Mean Spamming
Coming back from our SMX Advanced conference last week, I found myself
doing some soul searching. How was it that some people could wonder if
advanced SEO means spamming search engines? And have I been contributing
to this confusion? For the record — no, advanced SEO doesn’t mean you
have… - Marchex
Creates AdHere: National-Local PPC Ad Network
Marchex, which has been investing heavily in the local search market, has
now brought together its broad range of assets into a single PPC ad
platform and network that it’s calling "AdHere." AdHere is intended both
for brands and national entities trying to reach local consumers online,
as well as… - Travel Muse
Brings “Discovery” To Travel Search
The Travel category online is an example of how the Internet has made our
lives both easier and more complicated. It very clearly exemplifies “the
paradox of choice." Indeed, there are hundreds of travel sites that
provide booking services and travel content of one sort or another. You’re
"empowered" with… - Vertical
Search Engine Healthline Launches “Semantic Ad Network”
Vertical health search engine Healthline has introduced what it’s calling
the Healthline Media Network, a contextual ad network for medical and
health-related sites. According to the company, the new ad network will
utilize Healthline’s “semantic health search technology” to better
understand partner page content and do a better job of… - Microsoft’s
CEO Steve Ballmer Discusses The Future Of Media, The Company’s Strategy
And Expresses Mystification Over What Google’s Doing In Mobile
"We didn’t get to paid search first, and it turns out that’s the best part
of the market," Microsoft CEO Steve Ballmer told Washington Post Editors
as part of a meeting that explored a range of topics. Among other things,
Ballmer discussed Microsoft’s strategy and mission statement, why it
aspires… - Google’s
New Icon: It Sucks & Now You Can Submit Your Own
As we’ve covered earlier, Google’s updated its icon recently to one it
said reflects a "simple, playful and unique" brand. Today, the company has
blogged more about the design change and calls for ideas from others.
Good. Sorry, that new icon is just ugly to me, no matter how… - Register
Now For SMX Local & Mobile — Save $200 By Acting Today
Register for SMX Local & Mobile today at the Early Bird rate of just $1095
for an All Access pass; you get all of the sessions, keynotes and
networking events. In addition, you’ll enjoy all
Search News From Around The Web:
Business Issues
-
Google Spending $250k/month On Outdoor Ads In Russia, TechCrunch -
Opening our doors in Lenoir, Official Google Blog -
Yahoo! Inc. Statement on Carl Icahn’s Letter of June 6, 2008, Yahoo
Press Releases - Icahn miffed at Yahoo
response; Has Google envy too, ZDNet -
Inspiration Anyone? – Microsoft Advertising Video, Mel Carson
Interview: Martin Sorrell, chief executive of advertising giant WPP,
The Guardian-
Who Will Rule The New Internet?, Time
Link Building
-
Link Building Tactics from White to Black, SEOmoz - Google
Says, Yahoo Directory Does Have PageRank, Search Engine Roundtable
Local, Maps & Mobile
-
Google enables Location-aware Applications for 3rd Party Developers,
Official Google Mobile Blog -
Cities in 3D Program spreads to Europe, Google Lat Long
Paid Search & Contextual
-
Making Sense of Match Types, Yahoo! Search Marketing Blog
Searching
-
Google and Euro 2008, Google Operating System -
Search Faster With Multiple Shortcuts, Alt Search Engines -
Powerset vs. Cognition: A Semantic Search Shoot-out, GigaOM
SEM Industry
-
A Recap of SMX Advanced 2008, Karl Ribas - SMX Coverage,
Sorta, SEOish -
SMX Advanced Recap (The R. Kelley Version), SEOmoz - The
SMX Advanced Music Video, SEOmoz - Answers
to Your Questions, SEOmoz
SEO & SEM
-
How Much of Your Site’s Traffic Should Come from Search?, Search
Engine Guide -
How To Do Retargeting Cheaply and Build Branded Search Demand , SEO
ROI Services - 5 Reasons to Not Use
Black Hat Tactics, Ramblings About SEO -
Diagnosing Web Site Architecture Issues from SMX Advanced, Search
Marketing Standard -
Five Takeaways from SMX Advanced, Small Business SEM -
Get Free Links on Search Engine Watch!, SEOmoz -
International SEO from SMX Seattle, Search Marketing Standard
Recent Hot Items From Sphinn, Our
Social News Sharing Site:
- 3 Best Desktop Backlink
Checking Tools - No, Advanced SEO Does Not Mean
Spamming - Keywords Without Ego
- Digg Submits Get Unlimited
Time to Reach Front Page - Tools for Spying on
Competitors Search Marketing Tactics - Link Lust: Site Rejuvenation
- Yahoo to "Optimize" My Paid
Placement Accounts? No Way! - Plurk: It Was Not Love At
First Sight! - The Five Essential Elements of
Effective Social Media Marketing - Interview with Eric Morris
from Google - 3 Simple Steps to Increasing
Your Ads Click Through Rate - What not to do! SEO Guide
Complete Tips - Top 15 Site Analytics Tools to
Help Optimize Your Site - The Internet Marketing DO
List: Get Earning, Stop Talking - Comparing How Commercial
Different Search Categories are for Search Advertising
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