How to write a blog post: The definitive guide
A step-by-step guide to writing a blog post that people read and share.
Topic: Net promoter score
Brand perception: How to measure and shape it
Brand perception drives trust and loyalty. Learn how customers view your brand, why it matters, and strategies to improve reputation and awareness.
How to measure brand visibility in AI search (before you disappear)
Learn why good SEO practices—content, links, UX—still power visibility in AI search.
Key Metrics for Local SEO Success
Learn what duplicate content is, why it matters for SEO, and how to identify and resolve it.
Client onboarding and offboarding: The PPC agency’s guide
Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.
Moz debuts new metric, Brand Authority, to measure brand strength
Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand's influence.
How to keep your SEO clients engaged: 8 communication touchpoints
Take the time to review your communication plan to keep your projects on track and your clients happy.
Businesses need to think differently about customer feedback data in 2020
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners
Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share.
What is customer marketing?
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that […]