Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
Topic: Outbrain
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
New research shows Google serves almost half of all ad traffic on fake news sites
New data indicates that unless advertisers are paying careful attention to their exclusion lists, there's a chance that ads could be showing up next to fake news online.
SearchCap: Google Maps test, EU copyright reform & image SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two weeks until SMX Advanced. Lock in your ticket now!May 29, 2018 by Search Engine Land Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend […]
SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pagesMay 17, 2018 by Ginny Marvin Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords […]
SearchCap: Bing Ads CPC, SEO platforms & software & search volume
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No search volume? No problem! 3 ways to improve low-traffic AdWords campaignsMar 29, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make […]
SearchCap: Google Images changes, Google Maps iOS app update & SEO ROI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search removes View Image button and Search by Image featureFeb 15, 2018 by Barry Schwartz After making a deal with Getty Images, Google has revamped some of their image […]
SearchCap: Google Holocaust denial, AMP reports & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally […]
Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In
Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.
Content Marketing Tools: A Marketer’s Guide
Introduction A fundamental shift in the relationship between brands and consumers is driving an equally significant change in how – and how often – marketers communicate with their target audiences. The convergence of user-generated online content, social media, and mobile communication has put control firmly in consumers’ hands. Rather than coming to the brand website, […]
SearchCap: German Publishers Against Google, iOS City Tours & Google Music Search In Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google […]
SearchCap: The Day In Search, November 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fined $208,000 In Australian Defamation Case, May Appeal Google has been told to pay the equivalent of $208,000 (USD) after recently losing a defamation case in Australia involving how it […]
SearchCap: The Day In Search, October 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Verisign Blames Google For Drop In Domain Registration & Renewal Rates The number of new domains being registered, and existing domains being renewed, is slowing down and Verisign — the company […]
SearchCap: The Day In Search, April 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q1 2011 Revenues $8.58 Billion, Some Investors Unhappy Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than […]
Search Sends More & Better Traffic To Content Sites Than Social Media, Study Says
Search is the number one source of external traffic for content sites, handily beating social media by more than 300%. That’s according to the Content Discovery and Engagement Report, Q1 2011 from Outbrain, makers of a popular widget platform that’s used on dozens of major publisher sites such as USA Today, Slate, Newsweek and others. […]