SearchCap: Bing Ads CPC, SEO platforms & software & search volume

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
  Mar 29, 2018 by Jacob Baadsgaard

  Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.”

• Bing Ads brand CPC taking the elevator — up
  Mar 29, 2018 by Andy Taylor

  Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases.

• Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?
  Mar 29, 2018 by Search Engine Land

  The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community.

• Compare 16 leading SEO platforms
  Mar 29, 2018 by Digital Marketing Depot

  SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Outbrain partners with Telaria to offer video ads
• Unleash the power of 1st and 3rd party data
• ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
• Programmatic performance marketing (aka affiliate marketing) questions and answers
• Facebook booting data brokers, simplifying privacy tools to bolster user confidence
• Instagram makes Stories advertising easier with automatic full-screen support
• Twitter emoji ad targeting is still new territory for some brands
• LinkedIn is rolling out native video advertising & video for Company Pages

Search News From Around The Web:

• 47 TakeAways from Google’s John Mueller’s AMA on Reddit, Bill Hartzer
• 8 B2B SEO Tools to Improve Rankings & Dominate Search Results, komarketing.com
• Creating a Seamless Pre- to Post-Click Experience, PPC Hero
• Google March 28th Algorithm Ranking Updates & Tweaks, Search Engine Roundtable
• Google’s piracy filter nixes ‘Kodi’ from autocomplete search results, Engadget
• How to stay up-to-date on SEO, State of Digital
• How to use Yoast SEO to write an awesome meta description, Yoast
• Still Using Google’s Keyword Planner? Your Time May Be Up., SuccessWorks
• Why Google Is Rewriting Your Page Titles For SEO, Conductor