How Search Engine Land is changing to support you better
We’re here to help digital marketers, and we take it very seriously.
Topic: Pamela Parker
An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
Up-Close @ SMX West: Life After “Not Provided”
Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data “not provided” and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their SEO efforts, SMX West’s “Life After Not Provided” panel offered tactical insights for those […]
SMX West 2013: Ready, Aim, Fire… Then Retarget!
Ready, Aim, Fire… Then Retarget! Presentations from SMX West, March 2013 If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web. This session looks at how the pros are making use of retargeting to […]
Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Search Engine Land, Marketing Land
We’ve filled three positions on our editorial team and it’s a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She’ll be covering a variety of search- and marketing-related stories for us on both Search Engine Land […]
SMX East 2012: The Optimal Conversion Recipe: Search, Display & Retargeting
The Optimal Conversion Recipe: Search, Display & Retargeting Presentations from SMX East, October 2012 Many search marketers have to manage both text and display ads, and how to do this best is an important concern. An key success factor with this juggling act is retargeting: understanding user intent via search, and then subsequently advertising to […]
SMX East 2012: Google Shopping Goes Pay-For-Play: Lessons & Learning So Far
Google Shopping Goes Pay-For-Play: Lessons & Learning So Far Presentations from SMX East, October 2012 Google is slowly unveiling what it has in store for users with its new paid version of Google Shopping, formerly known as Google Product Search. The implications for both shoppers and retailers are huge as we start to see more […]
SMX West 2012: Search Marketing & Competitive Analysis
Search Marketing & Competitive Analysis Presentations from SMX West, March 2012 It’s not enough to be brilliant with your own search marketing efforts. You also need to have an intimate understanding of your competitors – their keywords, optimization techniques, linking tactics, campaign management efforts – everything that they’re doing to enhance their own visibility and […]
SMM 2011: Successful Targeting Strategies For Facebook Ad Campaigns
Successful Targeting Strategies For Facebook Ad Campaigns Presentations from SMX Social Media Marketing, December 2011 Not advertising on Facebook? You’re missing out on tons of potential traffic from the second largest internet website. Facebook’s advertising system offers an incredible array of ways to target people by interests and demographics. You can catch people early in […]
SMX East 2011: Cousins To Paid Search: Display, Contextual, All In The Family
Cousins To Paid Search: Display, Contextual, All In The Family Presentations from SMX East – NYC, NY, September 2011 While the search engines are best known for the text ads they display on search result pages, they also offer a wide variety of other ad formats (display, video etc.) that are displayed on thousands of […]
SMX East 2011: Remarketing & Retargeting: The New Behavioral Ads
Remarketing & Retargeting: The New Behavioral Ads Presentations from SMX East – NYC, NY, September 2011 Some call it retargeting; others call it remarketing, but if you aren’t doing it you’re squandering both money and opportunity to build stronger relationships with your customers. Retargeting involves understanding user intent via search, and then subsequently advertising to […]
Welcome, Pamela Parker! Congrats, Elisabeth & Matt!
I’m happy to welcome Pamela Parker to the Search Engine Land team! Pamela is a new corresponding editor who will focus on paid search coverage as well as search news coverage in general. Pamela has been covering digital marketing since 1998. She’s worked as managing editor of ClickZ and moved on to help monetize independent […]