Topic: Panera Bread

SEO

Don’t Forget About Us, The Web Directories

Last night a post from the DMOZ blog titled R-E-S-P-E-C-T for DMOZ caught my eye. As I read through it, I felt for the old Open Directory Project (aka dmoz.org). Let me just quote the first line: Everybody loves Google, everybody loves Wikipedia – so why doesn’t everybody love DMOZ? Ouch! I mean, I kind […]

SEO

SMX West 2009 Video: Training the Company on SEO

In House: Training the Company on SEO In-house SEO isn’t easy, and often short staffed. In this session, you’ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns. [flv:https://searchengineland.com/video_assets/west09/Training-the-Company-on-SEO.flv 364 200] Moderator: Jessica Bowman, Founder, SEOinhouse.com Speakers: Rand Fishkin, CEO, SEOmoz Dave Lloyd, […]

PPC

SEM Vendors Launches & Other Ways To Find SEM Companies

Andy Beal announced the launch of a new tool to find SEO and SEM companies named SEM Vendor. This is a new place for companies to find SEO, PPC and SEM companies seeking your business. If you are looking for an SEM company, just fill out the form and SEM vendors will be able to […]

Report: Sitemaps Decrease Crawler Response Time

An SEOMoz post has documented statistics on how submitting a Sitemap to Google and Yahoo impacts the rate of crawling that web site. The results show that submitting a Sitemap to Google and Yahoo decreased the time it took Google and Yahoo to crawl the page. It is important to note that the test was […]

SEO

Building Brand Awareness With Content & Display

Sure, search is an effective marketing channel — and it is particularly adept at capturing demand — but the one thing search can’t do is generate demand. Given that, marketers need to be mindful that solely relying on search is a mistake, especially if you are launching something new. Instead, you need to first build […]

SEO

SMX West Day Two Coverage

Day two is pretty much over now. We still have the Google Grove later, but the sessions are now complete. Here is coverage of the conference, picking up from where we left off last night.

SEO

Last Call – SMX West Next Week in Santa Clara

Search Marketing Expo’s SMX West, the conference only the editors of Search Engine Land could bring you, is just a week away. Don’t miss out. Register today. Join the more than 1600 search marketers from more than 800 companies who will attend SMX West for cutting-edge SEO and PPC content, insightful keynotes, and community-building networking […]

Flickr Launches Stats: Detailed Overview

Flickr just announced the launch of Flickr Stats for Flickr Pro accounts. Who doesn’t love stats? Now having them on my Flickr account makes me incredibly happy. Here is a detailed look at what Flickr Stats has to offer on the day it launched.

PPC

Inaugural Werewolves Search Spam Game At PubCon Vegas

Last night in Las Vegas, SEOmoz held a game featuring well-known names in the SEM industry. The game is based on a game called Werewolf, and special cards were created picturing folks in the search marketing industry. Ian Kennedy posted coverage with pictures of the event and Rebecca Kelley from SEOmoz posted her coverage of […]

PPC

New York Times’ Marshall Simmonds: Poster Child Of SEO Success

Marshall Simmonds of the New York Times is, to me, the SEO of the hour right now. For an industry often mischaracterized as doing nothing but blog spamming, Marshall’s work as chief search strategist to institutionalize SEO as part of the regular editorial production at the New York Times lead directly to last week’s news […]

PPC

Spot Trends With SEOmoz’s Popular Searches Tool

To spot popular search trends, you can always use our list of search research resources. But want to look across a range of various “What’s Hot” reports? Try SEOmoz’s new Popular Searches tool. As SEOmoz’s Rand Fishkin explains, explains the new tool aggregates data from several places that document “rising trends and consistently buzz-worthy terms […]

Is Google Gearing Up To Drop The Supplemental Result Label?

Matt McGee reported last week that he noticed that a method where webmasters can see pages that Google places in its supplemental index appears to be disappearing from some of Google’s data centers. Now he’s spotted a comment at SEOmoz from Google’s Matt Cutts which suggests that Google might do away with the supplemental index […]

SEO

Political Candidates Need Serious SEO Help

Whether DNC or RNC, Political Candidates need SEO from SEOmoz takes a look at the current political landscape in the search results. What we learned from this article is that the U.S. political candidates need some serious help with SEO and search marketing. For example, John McCain’s web site currently ranks number 68 for a […]

SEO

Podcast: Preview Of SMX Advanced Show In Seattle Next Month

Thinking about attending Search Engine Land’s first conference, Search Marketing Expo Advanced, in Seattle this June 4th and 5th? There’s now a special SMX Advanced Preview Podcast where I talk about what to expect at our upcoming show. You’ll find the MP3 file here. A few changes since the podcast was recorded. The debate on […]

Ranking The SEO Ranking Factors

Back in 2005, SEOmoz tried to assemble a list of all the possible search engine ranking factors out there and get various experts to rate them. I say tried to because while they had a list, and ratings, no one knows all the factors or exactly how each individual search engine chooses to use them. […]

PPC

Rand Fishkin’s Belated SuperBowl Proposal Gets A Yes

Have you been wondering who the mystery guy was behind plans to pop the question to his girlfriend during a SuperBowl commercial last Sunday? Now you know — search marketer Rand Fishkin. Rand’s plans for the SuperBowl announcement didn’t happen, so it was backup plan time — a commercial during one of her favorite shows […]

SEO

Search Engine Land Partner Program Launched

We’ve got a new ad program here on Search Engine Land — the Search Engine Land Partners Program. Since we’ve announced it on our parent site, I wanted to explain a bit more on how the text ad program works (and for those already leaping to conclusions, no, it’s not a paid links for ranking […]

Where In The World Is Danny Sullivan? Google Kirkland

If you have been wondering where Danny Sullivan has been over the past week or so, I have spotted a post at SEOMoz that has recent pictures of Danny. Danny, Rand and friends were invited over to Google’s Kirkland office, the place where most of the Google Webmaster Central team is based, Saturday night. There […]

SEO

SEO Your Title Tags

Rand at SEOMoz has a Best Practices for Title Tags that goes over many of the simply fundamentals of a good title tag for both your users and search engines. Rand suggests that adding your brand name to the title tag is not a bad thing, but make sure it is just a piece of […]

SEO

SEO Blogs Under Hack Attack

First Graywolf’s blog was hacked, then I just found Stuntdubl has gone down when I was about to send some link love his way. I’ll hold that for tomorrow. They’re not the only ones. The culprit is over here and writes (NOTE: Links no longer work as this WordPress hosted account was promptly suspended for violating the terms of service): My name is XXX. […]

SEO

SES Chicago ’06 Comic Reel

The folks at SEOMoz have done it again, this time they designed this unique comic reel of what took place at SES Chicago a couple weeks ago. They did an excellent job capturing much of the action at the conference. I love this spin, great work guys. See the full comic strip by Rebecca. I […]