Competitor content analysis: Here’s what you can learn
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.
Topic: Panera Bread
Noticeable drop in reviews showing in Google search results
It has begun, Google is showing fewer review stars in its search results.
Finding content marketing opportunities that influence search performance
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.
Video: Rand Fishkin on the early days of SEO and starting and leaving Moz
Check out this interview with SEO legend Rand Fishkin.
Google starts showing more images in web search results
It might be time for you to focus a bit more on image SEO.
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
What’s going on with In-depth Articles on Google?
Google said there was a coding change but that it still shows high-quality, evergreen content. Close watchers say they've seen big shifts.
Google showing image thumbnails in mobile search results snippets more often
Make sure you richen up your pages so they benefit from showing images in the Google search results snippets.
SEOs beware: Link builders are back with bogus Domain Authority pitches
Stop optimizing for Domain Authority; it has no impact on Google rankings.
SEOs noticing ranking volatility in Google’s search results
There may have been an update or two in the past week.
Ask an SMXpert: Link prospecting and helpful tools to manage outreach
Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.
SinglePlatform and Moz partner for restaurant SEO and content distribution
Each company will enable the other's customers improve visibility and local discovery in search.
SearchCap: Smart devices, SEO in 2018 & ad targeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Smart speaker sales grew 103% last yearJan 11, 2018 by Greg Sterling The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR. Advanced Ad […]
Google confirms mid-December search ranking algorithm updates
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted
Local ranking factors study finds reviews, organic SEO best practices boost local visibility
This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine.
Facebook officially rolls out food ordering as part of longer-term commerce evolution
Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions.
Google is testing ads in local business knowledge panels
The new test is part of a broader focus on monetizing the growing number of local searches.
SearchCap: Sales funnels, search pics & editorial changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An update on executive changes on the editorial teamJul 14, 2017 by Elisabeth Osmeloski Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present […]
Moz report: 50% of page one search results are HTTPS
Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017.
SearchCap: Google fact checks, Ask.com privacy bug & SEO winning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands fact-checking effort to all searches worldwideApr 7, 2017 by Danny Sullivan Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get […]
SearchCap: Bing Ads Editor updates, local ranking & SEM accounts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports Enhanced CPC, exports to create expanded text adsMar 24, 2017 by Ginny Marvin Version 11.9 is now available. SEM account management: Part 3 — How to […]
Google: No comment on possibility of a Feb. 7 algorithm update
Did your rankings in Google get better or worse over the past week? Many webmasters and SEOs are noticing some significant changes in Google's search rankings algorithm.
SearchCap: Google AMP, Bing top searches & ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Searchmetrics Google ranking factors study says content gaining while links losing in importanceDec 13, 2016 by Barry Schwartz Google search ranking factors study is now out, it measured the top 20 […]
SearchCap: Google AMP reports, Bing saving & mobile-first indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz beefs up Moz Local with new features, distribution and automationNov 17, 2016 by Greg Sterling With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended […]
SearchCap: Bing search app, SEM automation & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing search app for iOS & Android gets new music, video & map featuresAug 26, 2016 by Amy Gesenhues Bing’s making it easier to find song titles, as well as add […]
Search in Pics: Moz alumni with smiles, Android puzzlebot & Buddhists at Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Moz alumni smiling after layoffs: Source: Twitter Buddhists drawing a sand mandala at a Google office: […]
SearchCap: AdWords preview tool, Moz layoffs & AdWords Express
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz trims product line to focus on search, lays off 28% of staffAug 17, 2016 by Barry Schwartz Moz, a company many SEOs have grown to love, announced they have made […]
Moz trims product line to focus on search, lays off 28% of staff
Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk.
How your old content can help with SEO
Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.
Local businesses trump big businesses when it comes to delivering on-site updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
New Google ranking study shows links are incredibly important to the ranking algorithm
Many think links are a declining ranking signal in Google's algorithm, but this new study shows links are more important than ever.
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
The new product, free during its beta phase, displays everything from the tools’ APIs.
SearchCap: Green AdWords ads, Google on top-level domains & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says keywords in the TLD part of your URL are ignored for ranking purposes Jun 15, 2016 by Barry Schwartz After a controversial sponsored post on Search Engine Land, Google […]
Performing a manual backlink audit, step by step
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
The power of “Anchor Influencers”
Producing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.
Google brings back in-depth articles to search results after 17-day outage
Google seems to have fixed a bug with their search results interface, bringing back the "in-depth articles" section for some queries.
Google tests displaying review snippets in the local 3-pack
Google now may show a single review in the 3-pack. This was caught being tested in the wild.
Google Confirms Review Stars’ Mysterious Disappearance In Search Results Was A Bug
Google review snippets are now back after a bug that caused them to drop out of much of the search results for about a week.
Google Looking Into Review Stars Dropping Out Of The Search Results
Last week, Google began removing the review stars from the search results. We asked Google if this is a bug or intentional.
Report: Competitors Amazon, Facebook, Yelp & TripAdvisor Gain Top Google Search Visibility In 2015
Etsy, Instagram, Groupon and Food.com post the biggest improvements in search visibility.