New York Times’ Marshall Simmonds: Poster Child Of SEO Success
Marshall Simmonds of the New York Times is, to me, the SEO of the hour right
now. For an industry often
doing nothing but blog spamming, Marshall’s work as chief search strategist to
institutionalize SEO as part of the regular editorial production at the New York
Times lead directly
to last week’s news that the paper was opening up its archives without charge,
since it already gains so much free search engine traffic that leaving the
archives open will mean more traffic and thus higher ad revenues.
So those of you who are cursing those SEOs out of
ignorance of what
they can do to make quality content more visible? The next time you’re reading
something for free at the New York Times, remember it was SEO that made that
Why You Better
Learn the PR Side of Search Engines is my Ad Age column this week that ends
with some praise for Marshall and what he’s achieved.
Marshall Simmonds on the Opening of the NYTimes’ Archived Content and SEO for
Major Media Sites from Rand Fishkin at SEOmoz is a long interview
with Marshall, covering the work he’s done.