New York Times’ Marshall Simmonds: Poster Child Of SEO Success

Marshall Simmonds of the New York Times is, to me, the SEO of the hour right now. For an industry often mischaracterized as doing nothing but blog spamming, Marshall’s work as chief search strategist to institutionalize SEO as part of the regular editorial production at the New York Times lead directly to last week’s news […]

Chat with SearchBot

Marshall Simmonds of the New York Times is, to me, the SEO of the hour right
now. For an industry often
mischaracterized as
doing nothing but blog spamming, Marshall’s work as chief search strategist to
institutionalize SEO as part of the regular editorial production at the New York
Times lead directly
to last week’s news that the paper was opening up its archives without charge,
since it already gains so much free search engine traffic that leaving the
archives open will mean more traffic and thus higher ad revenues.

So those of you who are cursing those SEOs out of
ignorance of what
they can do to make quality content more visible? The next time you’re reading
something for free at the New York Times, remember it was SEO that made that
possible.

Why You Better
Learn the PR Side of Search Engines
is my Ad Age column this week that ends
with some praise for Marshall and what he’s achieved.

Marshall Simmonds on the Opening of the NYTimes’ Archived Content and SEO for
Major Media Sites
from Rand Fishkin at SEOmoz is a long interview
with Marshall, covering the work he’s done.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Get the must-read newsletter for search marketers.