Query templates: Expanding the scope of topical authority
A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.
Topic: Paul Haahr
Google’s shifting approach to AI content: An in-depth look
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief
Also a bit on Google vs SEOs; the adversarial/evolutionary relationship.
Is it an algorithm update or is Google adapting to new search intent? [Video]
‘The idea that what's happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every intent, every day, and I can't believe that's what's happening,’ said Dr. Pete Meyers on Live with Search Engine Land.
16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search
A discussion about the impact of new search behaviors, changing websites and algorithm updates on the massive shifts they're seeing.
5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.
Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’
Should Google take concerns over their search ads blending into their organic listings seriously?
How Google measures the authority of web pages
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
Google launches new effort to flag upsetting or offensive content in search
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
FAQ: All about the Google mobile-first index
Here's everything to know about the Google mobile-first index.
Search in Pics: Google Dance with Matt Cutts, Google’s ice rink & Zootopia
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Matt Cutts at the Google Dance at SMX: Source: Twitter Google Canada ice hockey rink: Source: […]
Vote Now For SMX Search Bowl’s Search Marketer Team
The nominations are in, and now it’s time for search marketers to vote on which two people should represent SEMs against the major search engines in the SMX Search Bowl search trivia contest, which happens at our SMX West three-day search conference next month in California. The nomination round happened last week, and now SEOmoz […]