SearchCap: The Day In Search, September 12, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: PDF
Google Sued For Trademark Infringement By American Airlines Over Sponsored Ads
Eric Goldman reports that American Airlines is suing Google over trademark infringement in AdWords. As Eric points out, this type of lawsuit is nothing new to Google. Many companies have taken Google to court for allowing advertisers to bid on their trademarked names. However, in this case, American Airlines, the two words, are extremely generic […]
SearchCap: The Day In Search, July 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, May 23, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google Ranked “Most Powerful Brand”
Gary Price reports that Millward Brown Optimor’s Brandz Top 100 has ranked Google the most powerful brand, based on the survey’s own methodology of earnings times a “branded multiplier.” The top 10 global brands are:
Time For Google To Give Up The Fight Against Paid Links?
The Paid Links Economy from Philipp Lenssen at Google Blogoscoped is a nice, thoughtful follow-up to last week’s paid links debate that erupted after Google’s Matt Cutts featured a new way to report paid links. There’s plenty of the history of link buying and assorted comments, though Philipp’s article doesn’t really leave you with any […]
SearchCap: The Day In Search, April 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Despite Panama, Yahoo Earnings Fall 11 Percent — Investments Blamed
Last night Yahoo posted (PDF) their 2007 first quarter earnings. Yahoo showed a decline in their profits by 11 percent. Revenue was up about 9 percent, excluding certain payments to partners. However, MarketWatch notes “the revenue Yahoo generates for every search using its Internet search engine dipped in the quarter by about 7%, contributing to […]
Teaching Google To See Images
“Image search” is really something of a misnomer, because current generation search engines rely primarily on text to “understand” all types of content, including images. When you search for images on Google, Flickr or most other search engines, they aren’t examining the pixels that make up images. Instead, search engines look for clues that might […]
eTools.ch: A “Swiss Army” Meta Search Engine
I’m generally not a big fan of meta search technologies—I prefer to go directly to the search service I feel will likely give me the best response for any given query, rather than sifting through the aggregated results from several engines. But recently, developer Stephan Schmid invited me to kick the tires on his Switzerland-based […]
SearchCap: The Day In Search, March 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
30% Of Results For Some Competitive Searches Found To Be Spam
Researchers Track Down a Plague of Fake Web Pages from the NY Times reports on a recent paper from Microsoft Research released named “Spam Double-Funnel: Connecting Web Spammers with Advertisers” [PDF download] (also note that Gary linked to it Friday). The report categorizes search results spam by industry category, showing that some search categories have […]
The Big Viacom Sues GOOG & YouTube Roundup
Yesterday, news came out about Viacom suing Google for $1 billion over alleged video copyright infringement on YouTube. With some dust settling, I thought it would be helpful to recap some of the analysis out there. I’m pulling this roundup mostly from coverage you’ll find on Techmeme. Come along, and we’ll go through the official […]
Search Engines Do Not Have To Display All Ads Says Court
Eric Goldberg summarizes a court decision in Langdon v. Google (PDF) showing a court deciding how search engines do not have to display all ads. Langdon took Google to court to force Google to display ads that “attacked people.” Reportedly, Langdon is a complainer or griper and he wanted to use search ads to air […]
Searching For Super Bowl XLI
The Super Bowl is known by advertisers as one of the biggest marketing events of the year, but do search ads play a part of that? Reprise Media released this years Super Bowl Search Marketing Scorecard that explains that although there were improvements from last year, this year was still lacking in terms of integrating […]
Study Says Get In Top 5 Not Top 10 & Search Engines May Need To Highlight Official Sites
On Friday, we reported briefly on a new eye tracking study from Microsoft on how users interact with search results. I spent some time doing a deep dive into the survey, which is full of interesting information. Among the findings is that search marketers may need to be more concerned about getting into the top […]
Eye Tracking In MSN Search
Spotted via Resource Shelf, a new paper from Microsoft Research focusing on user eye tracking behavior while viewing MSN search results. The study used eye tracking methodologies to explore the effects of changes in the presentation of search results. Among the interesting findings: Adding information to result snippets significantly improved performance for informational tasks but […]
Authorama: Testing If Google Can Restrict Public Domain Books It Offers For Download
Freeing Google Books from Philipp Lenssen at Google Blogoscoped covers him trying an interesting experiment. Can Google dictate that public domain books that it has scanned and distributed on the web really be subject to restrictions on non-commercial work? First a look at how Google provides these books. Google says that PDF downloads are available […]
Google Newspaper Ads Run Again
PPC Discussion updates us that his newspaper ad that Google is testing with him and hundreds of other advertisers is currently running now in 78 27 newspapers. The test run of Google Print Ads is between the dates of 11/29/06 and 12/21/06, and the ads are to be placed in newspapers such as Chicago Tribune, […]