More than half of all search queries are at least three words long, and more than a third are four words or longer. That’s according to Hitwise data (PDF) released today: As the chart shows, 1- and 2-word queries are becoming less common, while 4-, 5-, and all the way up to 8+ word queries […]
You’re already using your smartphone to search and surf the web. You’re using it to read and write email. You might be using it to tweet, post to your blog, or network on Facebook. If your smartphone is an iPhone, you can also use it to keep an eye on all the sites in your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The PPC Hero blog said they received an email from Yahoo that they are shutting down Yahoo’s contextual network ads in the United Kingdom. This product is named Content Match, which allows Yahoo Publisher Network publishers to display Yahoo ads on their sites. Yahoo matches the advertiser’s ads by the contextual relevancy of the page’s […]
Amit Agarwal reports that Yahoo and Adobe have decided to discontinue the Ads for PDF product they launched in November 2007. An email sent to current participants of the program blamed the economic conditions for the failure of the program. The email said the program was discontinued due to “reassessment of priorities in the current […]
I have been hearing from many people in the search industry that the recession won’t impact the search space as much as other industries. In fact, many people feel that search will grow, while we see other industries take huge double-digit declines. I am skeptical about the search industry not taking a hit, in fact […]
Does anyone want to dance with Yahoo? Well, Bloomberg is reporting that Yahoo is continuing to talk with Time Warner about buying AOL. The report says the two companies have met “in the past few weeks,” and are discussing a plan where AOL’s advertising business would be given to Yahoo in exchange for Time Warner […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The second day of the sessions at PubCon is now complete. Conference attendees are now enjoying the night life here in Las Vegas. If you missed the sessions, do not worry, here is live blogging and coverage from several search and Internet marketing blogs across the web.
Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an “SEO Starter Guide” with practical advice for webmasters about improving search engine visibility and increasing traffic to a web site. It comes in the form of a 22-page PDF announced today on the Webmaster Central blog and […]
It used to be that, if you hoped Google would index a PDF file, you had to create a PDF that was text-based, not image-based; Googlebot couldn’t recognize the content of scanned or image-based documents. According to an announcement today, that’s no longer the case. Google says it’s now using OCR (Optical Character Recognition) technology […]
Today: thoughts on this week’s news about the Yahoo-Google Ad deal and adCenter updates; in-depth look: the 95 character poet: using variations in ad copy; and “do you hate checking boxes? ” in this week’s free tips and tools.
Look Who’s Coming… Join your peers at SMX East – search marketers, representing all skill levels, from more than 600 companies looking to get up to speed and stay ahead the ever-changing world of search. Look Who’s Speaking… Learn from and network with the search marketing community’s most well known experts and practitioners. Get the […]
MarketingWeek reports Microsoft is giving away a free month of search ads to both new and current customers. The free ads can be placed on “any online Microsoft Live service including Messenger, Hotmail and the MSN search engine,” said MarketingWeek. Cedric Chambaz, marketing manager for Microsoft adCenter, said: “the aim is to make brands realise […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
India’s National Newspaper reports that India’s Supreme Court is suing Google, Yahoo and Microsoft for allowing “sex selection” ads. India has a law that does not allow the sale or advertisement of services that allow people to pick the sex of their unborn child. India has virtually stopped all advertisements on TV, newsprint and radio, […]
Adobe recently announced their final release of the Acrobat Pro 9 software line, touting new video capabilities that are meant to provide a wider range of interactive publishing capabilities, along with improved engagement methods for end users. What’s unmentioned in Adobe’s press releases on the Acrobat 9 series is that there are some special benefits […]
Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to […]
I know. I know. Seasoned search engine optimization (SEO) professionals might yawn and roll their eyes when the subject of meta-tag optimization comes up, as they might think, "Meta-tag optimization is SO 1990s." Personally, I think meta-tag content gets a bad rap because, in the past, many SEO professionals and website owners exploited meta-tags to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Another ratings service shows Google hitting an all-time high for search share in the United States. This is according to April 2008 search share stats from Nielsen Online that were released (PDF) today. Last week, Hitwise also reported Google hitting a new record. Microsoft also dips below the 10 percent mark for the first time.
After Yahoo-Microsoft madness, there’s been a bit of a lull so I’m cleaning out my inbox and wanted to mention a few items that might be of interest. Below, a way to quickly search blogs & social media sites all at once, a new video search tool, a study into automatic search queries, an awesome […]
In The Trenches is a weekly spotlight of tips, tricks and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Geo-Targeting On The Engines,” and this week’s free tips and tools.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Eric Goldman commented on a case between one advertiser using another advertiser’s trademark in Google AdWords. The court has made a decision (PDF), ruling for the plaintiff, Storus, who sued Aroa for using their trademark in the AdWords title text. Eric Goldman said this is one of the first times we have seen the plaintiff […]
A privacy law taking shape in the New York legislature will make it a crime for internet companies to use personal information about consumers for advertising without their consent. And because of the generally boundary-free nature of the internet, it would effectively set a national precedent for companies collecting data about internet use. The New […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search Marketing Expo’s SMX West, the conference only the editors of Search Engine Land could bring you, is just a week away. Don’t miss out. Register today. Join the more than 1600 search marketers from more than 800 companies who will attend SMX West for cutting-edge SEO and PPC content, insightful keynotes, and community-building networking […]
One of the key weaknesses Google has seemed to face in growing market share in China has been the fact that many people turn to Baidu to download music. Now the company may be fixing this, reports the Wall Street Journal:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The head of an EU group looking into search privacy issues said yesterday that Internet Protocol addresses assigned to computers should be treated as personal information. Below, more about that plus a look at some comments about how the search engines have been reported to the European Parliament to be dealing with privacy.
The agenda is now up for our first SphinnCon internet marketing event — SphinnCon Israel, to be held on February 5 in Jerusalem. Below, more about the inaugural event and details about the low-cost networking series that is backed by Search Engine Land’s forum site, Sphinn. The idea behind SphinnCon is simple. Many readers know […]
Today is the third day of SES Chicago and the second day of PubCon Vegas. Here is a recap of the coverage of sessions out of both shows, as found from across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo, Adobe team on PDF ads from News.com reports Yahoo and Adobe are working together to put contextual ads in PDF documents. Over at the Adobe Labs, you can find a new product named Ads for Adobe PDF. Yahoo will be powering the ads within PDF documents that are contextually relevant to the content within […]
Northeastern sues Google over patent from The Boston Globe reports that Northeastern University and a company founded by a Northeastern professor, Kenneth P. Baclawski, is suing Google for patent infringement. The issue at hand in this case is that Northeastern has patented a method of storing database queries back in 1997. It wasn’t until about […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below are Search Engine Land’s 10 most popular stories from September 2007: