Topic: PDF

SearchCap: The Day In Search, December 9, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First Day Review: The Google Chrome OS Cr-48 Notebook My Google Chrome CR-48 Notebook has just arrived. For my first day with it, I decided a good torture test would be […]

SearchCap: The Day In Search, December 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Improves Copyright Protection Anyone who has found that their content has been stolen (or scraped) online faces the decision of either letting it go (and using best practices that help […]

Google Sued Over Toolbar Sending Data While Turned Off

Jason Weber is suing Google over how the Google Toolbar in the past sent data to Google even while the toolbar was turned off. The suit was filed on November 5th by Webner and his attorneys, KamberLaw, based in New York. The plaintiff is suing on his “personal” experience and claims that the toolbar was […]

SearchCap: The Day In Search, November 10, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare’s Crowley Can Feel Foursquare Fatique, Has Plans To Fix It Feeling Foursquare fatigue and perhaps wondering what’s the point of checking in at times? Foursquare CEO Dennis Crowley sometimes feels […]

Watchdog Group Asks Congress To Examine Google’s WiFi Data Collection, Ties To Obama Administration

In a six-page letter to House Oversight Committee leaders, a watchdog group has called on the government to do a “thorough investigation” of both Google’s WiFi data collection and the FTC’s recent decision to end its investigation without penalizing Google. In a blog post announcing the letter (PDF download), Ken Boehm, chairman of the National […]

Web Site Usability For Improving Online Forms

You’ve heard it said a hundred times. Search engine marketing leads to a dead end if the web site isn’t designed to deliver what it promises. Many an anchor text, meta description and advertisement text have sent users into a house of horror because the landing page is a complete disconnect from what was marketed. […]

Keywords, Aboutness & SEO

Do your web pages, graphic images, and videos effectively communicate aboutness to both web searchers and search engines? How do search engines and searchers determine aboutness?

SearchCap: The Day In Search, August 25, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Inside The Google Voice Phone Booths Over the coming weeks, UK-style phone booths will pop-up around the US in airports and at universities, allowing anyone to make free calls to anywhere […]

SEO

Eye Tracking Study Shows Importance Of Search Snippets

A new eye tracking study done in Spanish by Mari-Carmen Marcos and Cristina González-Caro at Pompeu Fabra University in Barcelona and published July 2010 (Spanish PDF over here) was translated by Ani López reveals some new insights into searcher behavior. The study shows that the search snippet, often the meta description from the site, is […]

Bing Shopping Now Free To Merchants

Brian Smith reports that Bing Shopping is now free for merchants to submit their product feeds and obtain traffic from Bing. I tried to find information from Bing on this, but I guess it is not published yet. We know Microsoft officially dropped the Cashback as of July 30, 2010. Brian said dropping Cashback and […]

SEO

Replyz: See The Questions People Are Asking On Twitter

People ask friends and followers lots of questions on Twitter. Now a new service called Replyz is making it easy to find all the questions being asked, answers being given and provides a platform allowing anyone to participate in question-answering on Twitter in an organized manner. It offers much to searchers and search marketers, alike. […]

SearchCap: The Day In Search, April 20, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Announces Q1 2010 Earnings: Income Up 87% Yahoo announced (PDF) their first quarter 2010 earnings and showed a revenue increase of 1% and income increase of 87% from the first […]

SEO

Yahoo Announces Q1 2010 Earnings: Income Up 87%

Yahoo announced (PDF) their first quarter 2010 earnings and showed a revenue increase of 1% and income increase of 87% from the first quarter of 2009 compared to the first quarter of 2010. Revenues were $1,597 million and income from operations was $188 million for the first quarter of 2010. Part of the revenues came […]

Q&A With Brian Clifton, Google Analytics Guru Extrodinaire

Brian Clifton (PhD) is an independent author, consultant and trainer who specializes in performance optimization using Google Analytics. Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics […]

Google Grades Itself On SEO Best Practices

Culminating an internal project that seems to have lasted for several months, Google has published a “Google SEO Report Card” showing the results of an internal SEO audit on the home pages of 100 different Google Products. The main verdict? Like many companies, Google’s web site is a mixed bag of good SEO tactics and […]

Canadian Government Reviewing Google Buzz; U.S. Govt. Next?

Postscript, February 17: The CBC article cited below has reworded its article and now says the Canadian government is “reviewing” rather than “investigating” Buzz. A semantic distinction, perhaps, but there’s apparently no formal government investigation happening in Canada at the moment, so we’ve updated our headline, too. We’ve also received a statement from Google on […]

SearchCap: The Day In Search, February 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO Industry Cries Foul Over Google SEO ‘Services’ A vocal contingent of search engine optimizers is up in arms today, saying Google is “offering SEO consulting services.” There are posts on […]

Bing Updates Webmaster FAQs

Bing has updated their Webmaster FAQs document. The new PDF download it 28 pages long, 82 questions and answers deep and broken out in 12 categories. The questions and answers are all hyperlinked within the FAQs PDF document. PDF does add a level of readability but why not publish them as a web document as […]

SearchCap: The Day In Search, January 27, 2010

From Search Engine Land: Finally! Yahoo Search Weather Report : January 2010 The Yahoo Search Blog dusts itself off to announce a search update happening right now. The last “weather report” Yahoo announced was in September 2009 – typically, Yahoo would announce these updates monthly. We actually expected this to be announced. I was tracking […]

SEO

Research: Fear Explains Irrational B2B Purchase Behavior

Here’s a common experience for anyone who sells products and services to businesses. A prospect is moving toward becoming a customer, and then inexplicably becomes unresponsive. Why? B2B buying is not a rational process. That straightforward yet profound conclusion makes reading The BuyerSphere Project by Search Engine Land Just Behave columnist Gord Hotchkiss worthwhile.

SearchCap: The Day In Search, October 9, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dissecting The AP & Murdoch Speeches Against Those Internet News Thieves Associated Press president Tom Curley and News Corp CEO Rupert Murdoch both made speeches yesterday in China that are being […]

SEO

Google’s Schmidt To Book Settlement Critics: What’s Your Solution?

As the proposed Google Book Search lawsuit settlement is debated, I’ve read calls from various critics that everything should go back to “square one” for a solution. Would Google be willing to do this? Google CEO Eric Schmidt says he’s open to ideas, but none of the critics are putting forward new solutions that would […]

uTest’s “Battle of the Search Engines” Tests Bugs

uTest released a study they named “Battle of the Search Engines” which measured the relevancy of Google, Yahoo, and Bing based on “search results accuracy, page load speed, real-time relevance and usability.” The report found that there were over 600 “bugs” found in the test. By “bug” I believe they mean links that lead to […]

Of Living URLs, Newspaper Rankings & California Fires

As Google has grappled with newspapers firing rip-off accusations at them, one of the key responses has been from Google’s Marissa Mayer. A move to “living URLs” would drive them more traffic, she’s said, talking about it twice this past month. But such a system won’t work unless Google News fundamentally changes how it handles […]

Want Solid SEM Benchmarks? This Report Has Them By The Boatload

Each year, Marketing Sherpa compiles an exhaustive look at the state of search marketing. Each year, these reports grow more comprehensive, reflecting the continuous change and evolution of our industry as it grows up. This year’s report is no exception. The Marketing Sherpa 2009-10 Search Marketing Benchmark Report is 213 pages, and is divided into […]

SearchCap: The Day In Search, July 27, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Geekynomics? Finding The Hidden Government Within Google’s Magic Money Machine Joseph Heath, a philosophy professor at the University of Toronto, has published the timely Filthy Lucre: Economics for People Who Hate […]

SearchCap: The Day In Search, July 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pitches New Small Business Customers, Ignores Existing Ones Google is hitting the streets of San Francisco next week — with at least one high-powered supporter in tow — to talk […]

Google Search’s View PDF Link May Go To Google Docs

Typically, when Google shows a PDF document in the Google search results, you see a link to “view as HTML,” in the snippet. Here is a picture of what you see most of the time: Now, it appears Google is showing a link that reads just “View” and links you to the PDF within a […]

Google Gives Presentation On Search Engine Optimization

The Google Grants Blog posted that they have given a presentation in their D.C. office on search engine optimization. The presentation was to help educate a group of “issue campaign managers” on the principles of SEO. Galen Panger from the Google for Non-Profits team posted the 31 slides they presented to this group. Here they […]

SearchCap: The Day In Search, June 18, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Book Search Adds Seven New Features Today, Brandon Badger, Product Manager, Google Books, announced on the Inside Google Book Search Blog, seven, that’s right seven, new features and tools for […]

Microsoft’s Search Engine Optimization Advice for Bing

Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit. I’m working on a review of that as well, but it requires Vista or Windows 7 and IIS […]

Bing: comScore sees Gains; Compete Sees Same Old, Same Old

More early stats are coming in on how searchers are reacting to the Bing launch. comScore shows Microsoft’s Bing search engine continuing to make gains, but Compete shows things remain largely the same. From comScore, the latest stats show that “searcher penetration” has climbed from 13.7% in the week before it launched, to 15.8% during […]

Russian Roulette: McAfee Details Web’s Riskiest Search Terms

Somewhere online right now there’s a music fan who’s big on free downloads, likes Coldplay’s “Viva La Vida” but doesn’t know the lyrics, is looking for free ringtones, uses MySpace, likes to play solitaire and wants the latest game cheats. Like many of us, s/he uses a search engine to find all of these things. […]

Hitwise: Google’s Lead Growing, Searches Getting Longer

Google’s share of the U.S. search market continues to grow according to Hitwise data released today. (PDF download) Google’s market share rose from 72.11% in February to 72.39% in March, while both Yahoo and Live Search saw declines. Year-over-year numbers are also in Google’s favor: It’s up 8% over March 2008, while Yahoo and Live […]

Sony & Google Team Up In Digital Book Space

Sony, Google Challenge Amazo from the Wall Street Journal reports that Google is providing more than half-a-million public domain books to Sony, to offer on Sony’s digital book reader. Google Book Search has digitized millions of books and the partnership gives Sony users free access to these 500,000 public domain books in the Sony eBook […]