The quickstart guide to marketing automation
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business.
Topic: Sales
Google advertisers are confused between support and sales – we asked for clarification
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you're not happy with either.
How SEO content helps increase sales
SEO isn't solely a traffic-generating channel, but a key revenue driver. Here's how your SEO efforts can contribute to revenue generation.
Why sales needs SEO more than ever
Sales networking just isn’t as valuable as it once was. It's time to zero in on your most important salesperson – your company website.
Align your go-to-market teams’ goals to increase revenue
In this webinar, learn how the digital transformation has changed the way marketing and sales work together.
Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.
In this webinar, discover best practices to create harmony between teams.
New ABM research says nothing is wrong with your strategy but your execution is failing
Learn practical tips for executing lead outreach like a champ.
Why aligning marketing with your customer journey matters
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey.
Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording
Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – Can you Trust Google?,” embedded a voice mail recording a Google AdWords account manager unknowingly left for a client. Presumably thinking he’d hung up, the account representative is heard cursing the fact that the client upgraded to […]
SMM 2011: Keynote Roundtable: Real Social Media Stories From The Field
Keynote Roundtable: Real Social Media Stories From The Field Presentations from SMX Social Media Marketing, December 2011 So many social media channels. So many social media challenges. Are you there for customer service, to boost your brand recognition, to boost sales and transactions? How do you integrate your efforts into other business units at your […]
Managing Customer Relationships, After The Click
Never before has it been easier for local business to generate leads for their businesses. There are many, many resources available to help businesses get customers in the door and on the phone. Many advertising options—online and offline—are performance-priced including pay-per-click, pay-per-lead, and pay-per-call. From search engines, traditional yellow pages publishers, newspapers, local ad agencies […]
5 Things On My B2B Wishlist For 2010
It’s that time of year again where we tend to reflect on the past year and look forward to a fresh start. People are already writing some amazing content about great B2B articles in 2009, B2B social media predictions for 2010, and ideas for improving your B2B search results in 2010. I am going to […]