SearchCap: The Day In Search, December 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 2014 SEO Playbook: Off-Page Factors
Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will mean for marketers in 2014, especially as it relates to content and authority. Part 2 took an updated look at on-page SEO factors, including content, HTML and architecture. In […]
- PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates
Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate level techniques for speeding up campaign analysis. Paid search managers will benefit, but really anyone using Excel for data analysis will find good information or a helpful refresher here. Intermediate Tip: Get more […]
- Google’s Rap Genius Penalty Results In Huge Traffic Declines For The Lyrics Site
Before Christmas, Rap Genius was outed for link schemes and then on Christmas, Google penalized the site for those link schemes. The penalty is still on and a couple metrics sites show huge drops in traffic for the site, some as much as losing 90% of their traffic since the penalty. Marcus from Search Metrics […]
- Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013
Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google’s announcement […]
- Latest Google Related Dilbert Pokes Fun At Google Engineers
On Friday, Scott Adams’s Dilbert published another Dilbert comic strip related to Google on Google Engineers. This one pokes fun on a stereotype that Google engineers are arrogant. As you can see from the comic, it plays heavily on how great Google engineers think of themselves. The comic starts with the employer saying: I hired […]
- How SEO Greed Can Ruin A Perfectly Good Linking Strategy
By now, you are likely aware of the Rap Genius “Tweet In Exchange For Anchor Text” link scheme, hencefore to be known as TieFating. Barry Schwartz reported last week on John Marbach’s exposé of the popular music site, Rap Genius, which had started an “affiliate” program in order to get links pointing to their website. After it was exposed, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter
- Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks
- Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards
- 2013: The Year Of The Content Marketer
- Programmatic Dominates Our Top 10 Display Advertising Columns For 2013
- Top 10 Social Media Marketing Columns For 2013
- Get To Know: Houghton Mifflin Harcourt’s CMO, John Dragoon
- Infographic: The Year In Social Media, A 2013 Recap
Search News From Around The Web:
Industry
- Italy delays ‘Google tax’ until July, OKs funds for business, welfare, Reuters
- Google Discarded 21,000,000 Takedown Requests in 2013, TorrentFreak
- Google Loses Bid for Wiretap Suit Appeals Court Rehearing, Bloomberg
- Google Street View case headed to court (again), CNET News
- Schemer to Be Discontinued, Google Operating System
Local & Maps
- Google, Apple Forge Auto Ties, Wall Street Journal
- Citations – A 101 Guide On What They Are And How They Impact Your Local Rankings, Search Engine People
- Foursquare Quietly Unlocks Its Own "Local Data Aggregator" Badge, Moz
- I, Glasshole: My Year With Google Glass, Wired
Link Building
- A World Without Links, koozai.com
Searching
- Search by Camera in Google+ Photos, Google Operating System
- Bing tests lowercase letters in black navigation bar, All Google Testing
- Web App Searchlet Lets You Perform Multiple Searches Without Opening A Gazillion Tabs, TechCrunch
SEO
- Best of 2013: No 7 – A Technical SEO Guide to Crawling, Indexing and Ranking, State of Digital
- Give Google Your Content If You Want To Survive, Search Engine Roundtable
- Google Recommends Not To Change URLs For SEO Purposes, Search Engine Roundtable
- My Must Have Tools of 2014, SEO Book
- Want Google To Index Your Large Photos, Avoid JavaScript Links, Search Engine Roundtable
- When 2 Become 1: How Merging Two Domains Made Us an SEO Killing, moz.com
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