What is LLMO? Optimize content for AI & large language models
LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.
Topic: Semantics
How generative AI is quietly distorting your brand message
AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.
Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities
A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.
How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO
Read this deep dive into six patents that reveal how Google's AI Overviews and AI Mode work – and what it all means for the future of SEO.
How Google search personalization works: Professors and politicians just don’t understand
Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization.
Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances
It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available in perpetuity. That’s good for historical records, but can be confusing […]
SearchCap: Internet Explorer’s Sponsored Links, Google Universal Search Study & Yandex Cityguide Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer? This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness […]
Here’s Your BIG SMX East Preview: All the Reasons You Can’t Skip this Conference
Search Engine Land’s SMX East search marketing conference is returning to New York City on October 1-3. This is our big, once-a-year east coast event, and if you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or clients) to attend the conference. Keep reading […]
SearchCap: The Day In Search, April 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise SEO Tools 2013: A Buyer’s Guide Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage […]
SearchCap: The Day In Search, August 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Facebook Friends’ Photos On Bing Microsoft announced on the Bing Search blog that you can now search Bing to discover your friends’ photos within Facebook. If you activated the social […]
At SMX East: From Schema To Authorship To The Knowledge Graph
Schemas, authorship, the Knowledge Graph. If these markup options and ways that Google is pulling “direct answers” into its search results has your head spinning, we’ve got a solution for you: the Semantic SEO Track at our upcoming SMX East search marketing conference. The “Schema & Authorship” panel we did at our SMX Advanced show […]
July 2008: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from July 2008:
SearchCap: The Day In Search, July 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 29, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: