SearchCap: The Day In Search, May 29, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• 
  Report From The Field: Search Engine Strategies China
  SES China is always a fascinating experience. Although the content is similar to other SES shows around the world, there are notable differences ranging from unique perspectives on the Chinese and Asian markets to a variable “schedule” that seems to work fine for locals but is guaranteed to drive anyone…
• 
  Google Launches “Street View” Photography
  There was no official post or announcement that I was able to find, but I stumbled upon the launch of Google’s new “Street View” imagery (screen shots below). Clicking the “Street View” button (upper right) outlines blue streets for which Google has photography. You can then drag a “person” icon…
• 
  Google Images Quietly Adds Face Filter
  Google Operating System reports that Google has added the ability to restrict your Google Image search by faces. To do so, just append “&imgtype=face” after your search string. For example, a search on paris returns results of Paris, France, the Eiffel Tower, Paris Hilton and others. A search on paris…
• 
  Yahoo To Launch Panama PPC System In The UK “Soon”
  I reported at the Search Engine Roundtable that Yahoo will be launching Panama, their new search marketing system, in the UK very soon. The PPC Blog has a copy of the email sent to Yahoo advertisers in the UK. The email notifies advertisers that their new “Sponsored Search system will…
• 
  Loki 2.0 And The ‘Geo-Web’
  In another Where 2.0 related announcement — they just keep coming this morning — Skyhook Wireless has released toolbar/platform Loki 2.0. Loki is kind of like the Firefox of local search. Once downloaded, it determines your location through wifi triangulation and removes the need to enter location when performing a…
• 
  Google Acquires Security Company, GreenBorder
  Googlified reports that Google has acquired GreenBorder Technologies, an online security company, on May 11, 2007. Ionut adds that GreenBorder protects against virus, spyware, and trojan threats by watching the Internet session from the rest of the PC and earlier Internet sessions. If GreenBorder protects an application, the application would…
• 
  MapQuest Introduces New ActionScript API For Richer Maps
  In the second mapping-related announcement of the morning, MapQuest has introduced a new, Adobe ActionScript API for third party developers to build on. The bottom line is that this new platform will apparently enable richer and more complex mapping applications and mashups. Here’s a sample, mocked up for the announcement:…
• 
  Federal Trade Commission Opens Antitrust Investigation Over Google’s DoubleClick Deal
  Google Deal Said to Bring U.S. Scrutiny from the New York Times reports the Federal Trade Commission will be reviewing the proposed Google and DoubleClick acquisition. The preliminary antitrust investigation is to be conducted by the FTC and not the Justice Department, which is what privacy advocates wanted. The FTC…
• 
  Miscrosoft Virtual Earth Expands 3-D Coverage To Include New York
  When Microsoft debuted Live Search Maps/Virtual Earth in 3-D last November there were many “oohs” and “aahs” but there was also the question: “Where’s New York?” It was not among the original 3-D cities that the Virtual Earth team rolled out. Now that omission has been rectified with the launch…

Search News Headlines From Elsewhere

Applications & Portal Features

• 10 Cool
  Things You Can Do With (the New) Google Analytics , Google Blogoscoped

• Gmail
  Filters, Google Operating System
• IGoogle’s
  Broken Calendar, Google Blogoscoped

• Users
  criticise Google over outage, Techworld.com

• Featured
  Greasemonkey User Script: Access your feeds and email with the Gmail +
  Reader Integrator user script, Lifehacker

Conferences

• Heading
  to SES Milan; Team Presence at SMX Advanced Seattle, Brian White
• SMX
  Roommate Needed, Oilman

• SEO Meetup In London,
  Threadwatch.org

Business Issues

• Ask.com “The
  Algorithm” Promotions: Controversy to Publicity?, Search Engine
  Roundtable

• VIP
  AdSense customer sues Google over click fraud standard, Interfax China
• Why
  1% of search market share is worth over $1 Billion, Don Dodge

• Growing
  Google China, Google Blogoscoped

• Schmidt
  Pleased With Chinese Chief’s Performance, WebProNews

Local, Maps & Mobile

• Big Maps, Big Data: Google’s
  Keyhole Flatfile Patent, SEO By The Sea

Paid Search & Contextual

• What’s
  Your AdSense Income? (Poll) , Google Blogoscoped
• Trellian
  Keyword Database Change, Search Engine Journal

• AdWords
  Seminars go International – Heading to Toronto, eWhisper

• The
  Most Important Element of Your AdWords Campaign is…, PPC Discussions
• Panning
  for Keyword Gold, Search Marketing Standard Blog

Podcasts

• What
  blogs and forums are good resources?, Beginning SEO Podcast

Searching

• Semantic
  Search: An Antidote for Poor Relevancy, Read/Write Web

• User Intent and
  Characteristics of Search Queries, SEO By The Sea

• Is
  Microsoft cool enough for Search?, Mad

SEM Industry

• Silicon
  Valley Wide-Eyed Over a Bride, New York Times
• Bill Slawski Joins Commerce
  360, Cre8pc

SEO & SEM

• Does Google
  Reinclude Banned Sites into Google.com Without Request?, Search Engine
  Roundtable
• Link
  & Ranking Strategies for Enterprise Sites, SEOmoz
• Universal
  Search for Small Business: What You Need to Know About Google’s New Search
  Results, Search Engine Watch
• Can Clicking on
  Google Organic Results Influence Rank?, Search Engine Roundtable

Social Media

• The
  Difference Between Marketing, PR, Advertising, and Branding, Pronet
  Advertising
• Using a
  Corporate Blog for CRM, Search Engine Watch
• Google’s
  Slow Shift to Social Unification?, Pronet Advertising

Video & Image Search

• Video
  News Needs Someone to Deliver, Marketing Shift

Other Items

• Gman
  (Video), Google Blogoscoped
• Google Ignores Memorial Day –
  Again!, NewsBusters
• Jeopardy
  teams-up with Google, Reuters
• Selling
  Web Advertising Space Like Pork Bellies, WSJ.com
• Choosing
  the right Web Stats and Traffic Analysis Program for your Websites,
  Digital Inspiration
• Ask.com’s
  bogus Information Revolution, The Register
• Interview
  of Feedburner’s Rick Klau on May 4, 2007, Stone Temple

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.