Topic: Skimlinks

SearchCap: EU link tax, Google service area businesses & match types

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update your match types and account structure to improve performance, here’s howFeb 14, 2019 by Amanda Farley The relationship between search terms matter and so does your choice between the funnel […]

SearchCap: Yandex Mobilegeddon & Google Shopping Campaigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get Your Priorities Straight: Structuring Google Shopping CampaignsFeb 2, 2016 by Laura Collins A good campaign structure can have a significant impact on performance, but what structure is right for your […]

In-Text Advertising

What is In-Text Advertising? In-Text Advertising is where you allow a company to monetize words within the content of your site. It is also known as Inline Advertising. The concept is that certain words will be highlighted, and when a user rolls over them a box will pop up with advertisements related to that word. […]

As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News

News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News. In a post today on the Google News blog, the company writes: If a site mixes news content with affiliate, promotional, advertorial, or marketing […]

SearchCap: The Day In Search, December 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates SafeSearch Filter In Image Search Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less […]

SearchCap: The Day In Search, February 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Fewer Than 10 Results For Some Searches? It appears Google is testing showing fewer than the typical 10 web search results, in what might either be a test or […]