SearchCap: The Day In Search, December 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Updates SafeSearch Filter In Image Search

  Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less explicit search terms while in image search, Google is more likely to filter out explicit images and set your default SafeSearch filter to the on position. When I searched for the […]

• This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google

  Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will be tracked on Bing Maps, not Google. NORAD is also pushing an official Windows 8 app. It part of Microsoft being the new lead partner for the site. Goodbye, Google […]

• Infected Search Results Jump 80% During Holiday Season

  Chris Larsen from Blue Coat Security shared new statistics on the number of poisoned search results during the holiday shopping season. The new stats show an 80% jump in the number of clicks on infected search results from their last report in August. Specifically, they tracked 13,616 different clicks over 10 days, which is an […]

• Reflections On Real-Time Bidding & Search Retargeting In 2012

  Looking back, 2012 was a big year for both real-time bidding (RTB) as well as search retargeting. According to a recent report by eMarketer, RTB display ad spend was estimated to grow 98% in 2012 from 2011 levels. My guess is that many in our industry (me included) feel that estimate is low. As 2012 […]

• Remarketing As A Branding Tool For B2B

  Branding in B2B search engine marketing is a constant topic for debate. All B2B marketers realize that online brand awareness and recognition is extremely important, and most marketers already promote their brand via PPC campaigns and organic optimization programs. To increase the effectiveness of your efforts, I also recommend implementing remarketing. A short B2B remarketing […]

• Grokr & Expect Labs: More Mobile Search Insurgents Appear

  Just when you thought competition in search was effectively over, it starts to get interesting again. Over the past two weeks I’ve spoken to no less than four companies that say they are trying to reinvent “mobile search” for smartphones or tablets. I would almost guarantee there are more out there as well. These companies […]

• Google Introduces WYSIWYG Tool For Structured Data Markup

  Google announced on the Google Webmaster Central blog a new tool that makes it incredibly easy for site owners to markup their pages with structure data. The Data Highlighter tool. The Data Highlighter is a browser based point-and-click tool that lets authorized site owners add rich snippet / structured data markup to their web pages. […]

• 12 Top Search Trends To Kick Off 12/12/12 Google Zeitgeist

  Don’t worry, Google’s year in review for 2012 isn’t that predictable for the once in a lifetime calendar event. On the official Google 2012 Zeitgeist website, you’ll find their biggest list ever published, with a total of 838 lists from 55 countries, covering 1.2 trillion searches done worldwide. Digging in deeper, Google has divided the massive […]

• Yandex Launches Personalized Search Results For Eastern Europe

  Russia’s leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belorus and Kazakhstan, affecting 75-80% of search queries and potentially all of the search results a user sees. Yandex has been testing the approach throughout the last year and found that users click 37% more often on […]

• Another Tool Maker Forced To Choose Between AdWords API And Scraped Data

  Last week, search marketing software provider Raven decided to stop using scraped data after Google’s AdWords API team threatened to revoke the company’s token. Now, a second tools provider, Ahrefs, says it, too, will remove functionality that uses scraped data, to maintain access to the AdWords API. A third provider, SEOmoz, has said it has […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Digitally Rewind 2012 With Facebook’s “Year In Review”
• New Facebook Privacy Changes Feature Simpler Privacy Shortcuts & Request And Removal Tool
• New Yahoo Mail, Flickr Part Of Larger Mobile Push
• Google Chairman Schmidt Touts Android Sales: “We’re Like The New Microsoft”
• Ensuring The Email Is Right Before Hitting Send
• Stock Price Be Damned! Facebook Is Top Company On ‘Best Places To Work 2013′ List
• New Preferred Marketing Developer Center Helps Facebook PMDs Gain More Visibility & Business
• Golden Tweets, Top Trends & New Voices: Oh My! Twitter Releases 2012′s “This Year On Twitter”
• Buffer Upgrades Web & iPhone App With New Look, Features

Search News From Around The Web:

Applications & Portal Features

• Apple Tests Designs for TV, Wall Street Journal
• Faster, simpler search in Chrome, Chromium Blog

Business Issues

• Eric Schmidt says Google Fiber ‘isn’t just an experiment,’ company ‘trying to decide where to expand next’, engadget.com
• EU official says Google antitrust talks ‘advancing’, Computerworld
• Google Shuts Down Its Shopping Service in China, TechCrunch

Link Building

• 33 Links & How To Get Them, justinbriggs.org
• Planning a Link Building Campaign, State of Search

Local Search & Maps

• Google Updates Review Content Policy, Mike Blumenthal
• Whatever you’re looking for, Foursquare can help you find it, Foursquare Blog

Paid Search

• Coming soon: Learn with Google for Publishers, Inside AdSense
• Disqus partners with Google backed Viglink to take on Skimlinks, blog.arhg.net
• Easily convert Flash ads to HTML5 in AdWords, now for iPad, Google Mobile Ads Blog
• Google AdSense: "Some Data In This Report Is Delayed" Notification, Search Engine Roundtable

Searching

• Google Keyword Crossed Out In "Similar Searches", Search Engine Roundtable
• Google Now: Coming soon to everywhere near you, Pando Daily
• Google’s decision to block explicit images is a huge win for Bing & Search.xxx, VentureBeat
• How Google’s Designers Are Quietly Overhauling Search, fastcodesign.com

SEM Industry

• How To Hire An SEO In 2013, SERPs.com Blog
• Time to vote – for your SEO personality of 2012, holisticsearch.co.uk

SEO & SEM

• 2013 New Year’s Resolutions – Optimize your Search Campaigns for the New Year, Bing Business
• 3 Under The Radar PPC Tools, The Daily Egg
• 5 Mind-Blowing SEO Tools Every Industry Expert Needs, Search Engine Journal
• Facebook Ads Rolls Out Inter-Account Copy Functionality & More, AIM Clear Blog
• Helping Webmasters with Hacked Sites, Official Google Webmaster Central Blog
• How Can You Tell if Your SEO Company is Lying to You?, Marc Ensign
• How Does "Geo Targeting" Google Webmaster Tools Work?, internetmarketingninjas.com
• Resurrection After a Google Manual Review, Search Engine Journal
• SEO Checks You Can (And Should) Do Every Day, koozai.com
• The need for speed in SEO, VerticalLeap
• The New SEO Glossary: Say Goodbye to Link Condoms & Juice, Outspoken Media
• Use Google Translate To See If Google Can Access Your Content, Search Engine Roundtable
• UX, CRO, SEO: What Does It All Mean And Where Does It All Fit?, koozai.com
• What should be included in a proper reconsideration request?, YouTube
• What the F is an SEO These days?, explicitly.me
• Why You Shouldn’t Ignore Long-Tail Clients (Small Business Owners), SEOmoz
• WordPress threaded comments and SEO, yoast.com

Video, Music & Image Search

• Capture, Share and Discover… Anywhere!, ycorpblog.com