This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
Topic: Stop Online Piracy Act
Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google
Google had alleged the Motion Picture Association of America was using Mississippi attorney general's action as a tool of its private interests in content takedowns.
Google’s Matt Cutts: Rankings Won’t Drop If Site Goes Down For Short Period Of Time
Google’s head of search spam, Matt Cutts, posted a video explaining the consequences of a site going offline and how that can negatively impact that site’s ranking in the Google’s search results. In short, a site that temporarily goes offline for a short period of time, such as less than 24 hours, should be fine. […]
SearchCap: The Day In Search, May 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Turns Off Streetside Imagery In Germany Over Photo Blurring Concerns Here’s a shocker*: Microsoft’s Streetside service has hit a bumpy road in Germany. The company says it’s shut down Streetside […]
SearchCap: The Day In Search, January 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Ad Campaign: Bing Is For #Doing Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting […]
SearchCap: The Day In Search, January 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In […]
How To Track U.S. Congress Members’ Tweets
Many U.S. Senators and Representatives are tweeting opinions, updates, images, documents, etc. these days, and Twitter can be a very useful, if not an essential tool, to learn about what’s going on directly from each member, especially regarding controversial legislation such as SOPA. An easy to use but powerful web tool (it’s also free) named […]
SearchCap: The Day In Search, January 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s 5th “Doodle 4 Google” Contest Opens For K-12 Students Google has launched its fifth annual “Doodle 4 Google” contest, and this year’s version appears to be bigger than ever and […]
Google Slows Web Crawlers To Help Blackouts Sites
As you know, there are many sites going black to protest SOPA and PIPA. Google has already offered blackout SEO advice but they decided to take it one step further by slowing down their spiders today. Pierre Far from Google posted on his Google+ that Google is slowing down GoogleBot’s crawl activity to reduce the […]
Google Blackens Its Logo To Protest SOPA/PIPA, While Bing & Yahoo Carry On As Usual
As promised earlier, Google has voiced its opposition to two bills currently being discussed in Congress that the company says — and countless critics around the world agree — would censor the web and hurt U.S. businesses. While some sites like Wikipedia are going black for the day on Wednesday, Google has instead chosen to cover its logo […]
SearchCap: The Day In Search, January 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s Co-founder Jerry Yang Resigns Yahoo announced its co-founder Jerry Yang has formally resigned after 17 years on the job. Yang co-founded the company in March 1995, and has been on […]
Google To Join Anti-SOPA “Blackout Day” With Home Page Protest
Google has confirmed to several media outlets (initially CNET) that it will join other prominent websites tomorrow, including Wikipedia, in protesting the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) bills. While Wikipedia has said it will go dark, Google will link to anti-SOPA information on its homepage. Still, that information will be […]
SearchCap: The Day In Search, January 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to […]
How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO
A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). The website blackouts are part of a larger social media effort against the bills that our Greg Finn wrote about this morning […]
SearchCap: The Day In Search, January 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Understand Google Favoritism, Think “If Google+ Were YouTube” Google’s favoritism of Google+ in its new Search Plus results is just the latest in the line of favoritism it has done […]
SearchCap: The Day In Search, December 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Christmas & Hanukkah Decorations To Search Results If you go to Google and search for variations of either [christmas] or [hanukkah], you will see Google has dressed up the […]
US Gov’t Takes Baidu Off The “Notorious Markets” Black List
China has historically been the land of copyright and trademark infringement of Western software, goods and other intellectual property — and Chinese websites such as Baidu and Taobao its willing handmaidens. In February of this year the US trade authority named Baidu one of the world’s “notorious markets” because it was seen facilitating copyright infringement. Here’s […]
SearchCap: The Day In Search, December 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Stop Online Piracy Act (SOPA) Stalls In Congress The U.S. House Judiciary Committee abruptly adjourned today without voting on the Stop Online Privacy Act (SOPA), a controversial measure that would […]
The Stop Online Piracy Act (SOPA) Stalls In Congress
The U.S. House Judiciary Committee abruptly adjourned today without voting on the Stop Online Piracy Act (SOPA), a controversial measure that would impose radical new requirements on search engines, ISPs, ad networks and other key internet players. The hearings will resume “earliest practical day that Congress is in session” according to the chief sponsor of […]
Domain Seizures, De-Indexing And Censorship: Nevada Judge Dramatically Exceeds Limits Of His Authority
There’s a multi-pronged assault on the internet going on now. It comes from over-zealous legislators, the US executive branch and individual judges. There’s an effort on multiple fronts to grant over-broad powers to copyright owners to instigate domain seizures, cut-off funds and de-index “rogue” websites if found guilty of “infringement,” where that concept is very expansively defined […]
SearchCap: The Day In Search, November 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Expands Search Options, Adds Trending Topics To Search Results Google+ has made a few tweaks to how its search function operates, and has added the obligatory trending topics its search […]
SearchCap: The Day In Search, November 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Organic, Paid & Owned Social Media Tactics – Master Them at SMX Social Media Marketing Learn tactics you need to be successful on Facebook, Twitter, Google+ and more. Attend SMX Social […]