Google Updates Its Structured Data Testing Tool, Documentation & Syntax Support
Google has unleashed a new and improved Structured Data Testing tool, updated their documentation and guidelines, while adding more markup support.
Topic: Structured data
Google Knowledge Graph Now Showing Social Profiles For Brands
The social profile links within the knowledge graph box on Google now is supported for corporate brands.
SearchCap: Google Knowledge Graph Gets Social, Scrollable Google Answers & Google News Suggested Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 20 Ways B2B SEOs Can Leverage Schema.org Markup Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to […]
Reaction: What SEOs Think About Facts & Answers Showing In Google Search Results
Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news editor Barry Schwartz noted in his article, “Where […]
SMX East 2014 Day Two Live Blog Coverage
Day two of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. BuzzFeed Founder Jonah @Peretti Talks SEO, Social at #SMX, BruceClay.com #SMX Liveblog: 25 Examples of Structured Data You Can Use Now #22a, BruceClay.com #SMX Liveblog: Creating, Testing, Optimizing Paid Search Ads, […]
Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications
The other day, Google officially announced structured snippets, basically Knowledge Graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based on some early testing, the range goes from superheroes to product specifics and popular events to company profiles searches. […]
It’s Over: The Rise & Fall Of Google Authorship For Search Results
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
Google Investigating Bugs With Structured Data Report In Webmaster Tools
There are hundreds of complaints within the webmaster and SEO community around the Structured Data report within Google Webmaster Tools showing massive drops in structured data elements being shown. The good news is that everyone seems to be affected by the issue and that Google’s John Mueller said on Google+ that Google has “been looking […]
SMX East Preview: What’s New & Why You Should Attend
Our annual Search Marketing Expo – SMX East is less than two months away, and it’s shaping up to be an exceptional show. We’ve developed a ton of new content for the conference to keep you current with the latest tactics, tools and techniques. What’s New In SEO A better question is “what isn’t new?” […]
FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia
FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor argues it’s much more efficient and effective than general search […]
Schema For User Actions Now Available
Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema Actions are a way to communicate via markup on your web page the actions they enable and how these actions can be invoked. Technically, Schema.org describes it as: An action performed by a […]
Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation
Google announced they now support improved schema markup, rich snippets, for location pages. Business Phone Support Schema Google said they now support showing business telephone numbers for customer service, technical support, billing support, and bill payment. For each phone number you markup, you can specify if it is toll-free, suitable for the hearing-impaired, and whether […]
Google Adds Concert Dates To Knowledge Graph
Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist’s official website if the site includes structured data markup. The announcement listed three ways webmasters for musical artists could take advantage of the new […]
Is Chasing AuthorRank A Waste Of Time For SEOs?
On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to referring to this concept as AuthorRank. […]
Google’s Latest Manual Action Penalty: Spammy Structured Markup
Google recently began sending a new manual action spam notification to webmasters for “spammy structured markup” also known as rich snippet spam. This comes after Google dropped 15% of the rich snippets, setting the bar higher for what sites are able to display rich snippets in the search results. The new manual action message from […]
Google Webmaster Tools Upgrades Structure Data Markup Errors Report
Google’s Webmaster Trends Analyst Mariya Moeva announced, on the Google Webmaster blog, a new update to Google Webmaster Tools where they now show items with errors in the Structured Data dashboard. This can help webmasters better debug issues they are having with their structured data markup. Google is showing the item-level error, but the top-level […]
SEO Changed Forever In 2013. How To Adjust And Thrive In 2014
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher. These innovations require SEO […]
SMX East 2013 Day Two Live Blog Recap
SMX East day two took place today in New York City. Today we kicked things off with a keynote session with Twitter, there was a lot of emphasis around structured data, local/geo, paid search, tracking and more. Below are some of the live blog coverage of the day two sessions today from the industry. How […]
SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey
Matt from Moz (formerly SEOmoz) has released a preview of some of the data from their search ranking factors survey they produce every other year or so. The preview shows us that SEOs still place the most value on links and then keywords on the page. But looking toward the future, content and authorship will […]
Google Webmaster Tools Restructures Navigation & Adds Search Appearance Overlay
Google announced they’ve updated the navigation within Google Webmaster Tools and have also added a new “search appearance” pop up that should help novice webmasters. New Webmaster Tools Navigation The new navigation was redesigned and structured to be in the order of “the stages of search,” said Mariya Moeva, Google Webmaster Trends Analyst. The structure […]
Preview Google’s New Structured Data Dashboard Beta
A couple weeks ago, we reported Google opened up invite requests to join a beta of the structure data dashboard. I signed up immediately and yesterday, I, along with other webmasters, received my welcome email to take a look at the report. To sign up, you can do so at over here – I am […]
SMX Advanced: Microsoft’s Gurdeep Singh Pall Talks About Voice Search, Entities & More
Day two of our SMX Advanced event is getting started with our second keynote event: a conversation with Microsoft’s Gurdeep Singh Pall. He’s the VP for the Information Platform & Experience team at Microsoft, and is responsible for vision, product strategy and R&D for Bing. Search Engine Land’s founding editor, Danny Sullivan, is leading the […]
Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More
Last night at SMX Advanced, Google’s head of search spam, Matt Cutts was on stage to answer questions about Google search and webmaster topics with Danny Sullivan. We covered the session in live blog format and pulled out several key points. Of all my years watching Matt Cutts talk, I believe it has been over […]
Google Structured Data Dashboard Beta
Google’s head of search spam, Matt Cutts, announced at SMX Advanced a new beta application is testing within Google Webmaster Tools named the Structured Data Dashboard. The new dashboard will show webmasters more errors and reporting based on their schema, rich snippet and structured data implemented on a website. Matt said if you as a […]
What’s Changed With The Periodic Table Of Search Engine Optimization
We’ve updated our Periodic Table Of SEO Success Factors that was created in 2011 to add several new elements, drop a few, broaden it to include “success factors” rather than just “ranking factors” and adjusted weightings of several elements on the table. For those curious about the details, here’s the rundown. First, if you’re not […]
Google Adds Structured Data Markup Helper Tool
Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google announced two upgrades here to the structured data tool. Google added a new tool to […]
Google’s Data Highlighter Now Supports Movies, TV, Articles, Products, Local Biz & Apps
Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December. Google initially launched a visual rich snippet markup tool in December to allow less tech-savvy webmasters to markup their event based data. The tool only worked with event data and nothing else. […]
Flush With New Cash, Structured Data Engine FindTheBest Ready To Make Its Move
It was unclear what to call FindTheBest when it first launched roughly two years ago: “anti-search engine,” “decision engine” or “comparison engine.” Today, it may not matter. The company just raised $11 million and has 22 million monthly users. (The site has raised $17 million to date.) CEO (and former DoubleClick founder) Kevin O’Connor sees […]
Google Introduces Data Highlighter Tool For Structured Data Markup
Google announced on the Google Webmaster Central blog a new tool that makes it incredibly easy for site owners to markup their pages with structure data. The Data Highlighter tool. The Data Highlighter is a browser based point-and-click tool that lets authorized site owners add rich snippet / structured data markup to their web pages. […]
SearchCap: The Day In Search, November 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps Sees Its First International Territorial Dispute As Korea Protests Island Naming From the it-had-to-happen-sooner-or-later department: Apple is in the midst of its first international territorial dispute over its new […]
Google Webmaster Tools Adds Structured Data Dashboard & CNAME Verification
Google added two features to Google Webmaster Tools this week; a structured data dashboard and CNAME record verification. Structured Data Dashboard Structured data is a big part of Google’s search results and discovery process and to make it easier for webmasters to understand what structured data Google has indexed from your web site, Google introduced […]
Google Becomes Answer Engine With Semantic Technology − Great News For Retailers
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct answers to their queries on top of search results. This comes from the Wall Street Journal, which reported on an interview with Amit Singhal, a top Google search […]
Comparison Engine FindTheBest Debuts Local Classifieds
Structured data comparison engine FindTheBest has evolved impressively since its launch in August 2010. The site has become progressively richer and more usable. It has expanded into more categories. And, as of today, that includes local classified listings in jobs, cars and rental housing. FindTheBest is a kind of “anti-search engine” and the brainchild of […]
Bing Launches Linked Pages, Promises Better People Search Results
Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in Bing for [barry schwartz] you will see the following search result at the top: Linked […]
Bing Webmaster Tools Adds Markup Validator
The Bing Webmaster Blog announced they have added a new feature to the crawl section named Markup Validator. To access this new feature, login to Bing Webmaster Tools and click on the “Crawl” tab. Then on the right side or bottom left side there is an option to click on “Markup Validator.” Duane from Bing […]
A New Google Rich Snippet For Real Estate, Other Business Listings
It appears Google is testing a new type of rich snippet for displaying real estate and other types of business listings. I reported this at the Search Engine Roundtable and included a few pictures from various sources. The rich snippet, which is not yet confirmed by Google, seems to show real estate listings as well […]
Google Now Supports “Author” Tag
Google announced support of the authorship markup, enabling content sites to help identify their authors on the site and across the web. The markup links up authors to content, for example, this content would be linked up to my name and can be used to find all the stories I’ve written here and on my […]
Schema.org: Google, Bing & Yahoo Unite To Make Search Listings Richer Through Structured Data
Today, “in the spirit of sitemaps.org“, Google, Microsoft, and Yahoo have announced the joint alliance of schema.org. This alliance provides a common foundation of support for a set of microdata types — some that previously existed and some that have been created as part of this initiative. Microdata is a type of structured mark up […]
Google Takes First Big Bite Into Rich Snippet Search With Recipes
Food content webmasters who’ve dutifully been coding their pages with recipe rich snippets since Google announced them in April get a big reward today. Google is rolling out recipe search, taking advantage of the structured data to launch a whole category with the same prominence as image and video search. It’s playing catch-up in the […]
Yahoo Restaurant Quick Apps: A Dash Of Pandora, A Hint Of Google Squared
Yahoo has rolled out a restaurant Quick App, part of a larger program of making more structured content and transactional capabilities available in SERPs. Examples of Quick Apps are reflected in the screenshot below: Netflix, OpenTable and Sketch-a-search. These “apps” allow users to do a number of things from within the search results. For example, […]